KRISPY KREME’s® New St. Patrick’s Day Doughnut Collection is ‘Good as Gold’ for Celebrating and Sharing
09 March 2023 - 10:00PM
Business Wire
Four all-new, gold-themed doughnuts come in
decorative holiday dozens box; Guests wearing green can enjoy a
FREE O’riginal Glazed Doughnut March 16-17
Krispy Kreme® is making St. Patrick’s Day celebrations “Good as
Gold” by introducing four all-new gold-themed doughnuts along with
the return of the fan favorite green O’riginal Glazed Doughnut.
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Four all-new, gold-themed doughnuts come
in decorative holiday dozens box (Photo: Business Wire)
Beginning March 9 for a limited time at participating shops
across the U.S., Krispy Kreme’s all-‑new St. Patrick’s Day
collection features bright and delicious new doughnuts golden for
sharing:
- Golden Cookies & Kreme™ Doughnut – A golden cookie
Kreme™ filled doughnut shell dipped in white icing and covered in
golden cookie pieces and a gold sprinkle blend.
- Hat O’ Gold Doughnut – A chocolate iced doughnut
decorated with a plaid green icing pattern and topped with a
leprechaun hat sugar piece.
- Golden Sprinkle Doughnut – An Original Glazed® doughnut
dipped in green icing and topped with a gold St. Patrick’s Day
sprinkle blend.
- Rainbow Kreme™ Filled Doughnut – An unglazed shell
filled with White Kreme™ topped with green icing and decorated with
a rainbow sugar piece, vanilla buttercream, and gold coin
sprinkles.
To further brighten St. Patrick’s Day celebrations, on March 16
and 17 Krispy Kreme will also bring back the beloved O’riginal
Glazed Doughnut – an Original Glazed doughnut gone green, available
by the dozen. Guests wearing green who visit Krispy Kreme shops on
either day (in-shop or drive-thru) can receive one FREE O’riginal
Glazed Doughnut, no purchase necessary.
“Wherever you’re celebrating St. Patrick’s Day – at home, the
office, with friends, even parades – you can make it golden by
enjoying and sharing our Good as Gold doughnuts,” said Dave Skena,
Global Chief Brand Officer for Krispy Kreme. “Of course, we’re not
leaving green behind. Visit a Krispy Kreme shop on March 16th and
17th and enjoy a free, delicious green O’riginal Glazed doughnut if
you wear green!”
Krispy Kreme’s Good as Gold Dozen is available in-shop and for
pickup or delivery via Krispy Kreme’s app and website. Fans who
can’t get to a Krispy Kreme shop can also strike gold as the brand
is delivering fresh daily to select grocery stores near Krispy
Kreme shops a special 6‑pack of St. Patrick’s Day doughnuts,
including the returning Chocolate Iced with St. Patrick’s Sprinkles
Doughnut, which also is available at Krispy Kreme shops. Visit
www.krispykreme.com/locate/location-search#grocery to find a
location.
Share your “Good as Gold” moments enjoying and sharing Krispy
Kreme’s St. Patrick’s Day doughnuts and the O’riginal Glazed
Doughnut by using #KrispyKreme and tagging @krispykreme. Learn more
about Krispy Kreme’s St. Patrick’s Day doughnuts by visiting
www.krispykreme.com/promos/stpatricksday.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ: DNUT) is
one of the most beloved and well-known sweet treat brands in the
world. Our iconic Original Glazed® doughnut is universally
recognized for its hot-off-the-line, melt-in-your-mouth experience.
Krispy Kreme operates in over 30 countries through its unique
network of fresh doughnut shops, partnerships with leading
retailers, and a rapidly growing Ecommerce and delivery business
with nearly 12,000 fresh points of access. Our purpose of touching
and enhancing lives through the joy that is Krispy Kreme guides how
we operate every day and is reflected in the love we have for our
people, our communities and the planet. Connect with Krispy Kreme
Doughnuts at www.KrispyKreme.com, or on one of its many social
media channels, including www.Facebook.com/KrispyKreme and
www.Twitter.com/KrispyKreme.
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Lizzie Duffey Lizzie.Duffey@fleishman.com
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