Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming”) (NASDAQ:EGLX;
TSX:EGLX), today announced a partnership with Mondelēz
International's SOUR PATCH KIDS® (NASDAQ: MDLZ) to launch the SOUR
PATCH KIDS Fruit Fight Tournament, which will be hosted on NFL
Tuesday Night Gaming’s channels beginning in February 2023. The
tournament is a collaboration among Enthusiast Gaming, SOUR PATCH
KIDS, and media agency Spark Foundry to amplify the SOUR PATCH KIDS
Fruit Fight campaign among the gaming community.
The SOUR PATCH KIDS Fruit Fight tournament
invites eligible adult gamers to enter for a chance to be selected
to compete against each other in fruit-themed teams, inspired by
SOUR PATCH KIDS fruit flavors: grape, peach, watermelon, and
strawberry, to see which fruit flavor comes out on top. Selected
contestants will have the chance to win a prize pack that includes
a new gaming setup, SOUR PATCH KIDS candy, and tickets to a
2023-2024 NFL game.
"Enthusiast Gaming continues to be the partner
of choice for brands looking connect with younger audiences and we
are excited to partner with SOUR PATCH KIDS to extend NFL Tuesday
Night Gaming programming in 2023", commented Bill
Karamouzis, President of Enthusiast Gaming. "This
partnership is another example of how Enthusiast Gaming is helping
brands find innovative ways to reach Gen Z gaming audiences through
bespoke content experiences."
“The SOUR PATCH KIDS Fruit Fight tournament is
an exciting opportunity for our fans to win a chance to play
alongside their favorite gamers and NFL stars as they fight for
their favorite fruit flavor”, said SOUR PATCH KIDS brand
executive Lauryn McDonough; Sr. Director – U.S. Candy, Seasonals
& Chocolate. “With gaming providing both a competitive
and entertainment outlet, this tournament offers an immersive and
engaging way to bring the SOUR PATCH KIDS Fruit Fight campaign to
life.”
“We’ve seen continued brand love and excitement
among Gen Z gamers, and knowing this audience’s desire to create
and personalize content for themselves, it was a natural fit to
give them the opportunity to declare their allegiance and compete
for their favorite SOUR PATCH KIDS fruit flavor”, said
Allison Zilbershatz, Vice President, Content at Spark
Foundry. “Adding well-known NFL and gaming talent only
sweetened the deal for this not-so-sour Fruits candy platform.”
Gaming and NFL talent expected to participate
include:
Gaming Creators:
Maria “Chica” Lopez
Nick “NickEh30” Amyoony
Jerome “JeromeASF” Aceti
Andre “Typical Gamer” Rebelo
NFL Players:
Trevon Diggs, Cornerback, Dallas Cowboys
Austin Ekeler, Running Back, Los Angeles
Chargers
Leonard Fournette, Running Back, Tampa Bay
Buccaneers
Isaac Rochell, Defensive End, Las Vegas
Raiders
The contest is open to legal residents of the
fifty (50) United States and the District of Columbia (“D.C.”) who
are at least the age of majority in the jurisdiction in which they
reside. To enter for a chance to participate in the tournament,
gamers can visit the SOUR PATCH KIDS Fruit Fight site at
sourpatchkids.gg/fruitfight and submit a video that showcases up to
60 seconds of their best gameplay, along with a 30-second personal
introduction. Submissions opened earlier this month and will be
accepted through January 24, 2023. A team of judges will select 72
Battle Royale fanatics who will be coached by top-tier gaming
creators and NFL players as they battle it out in team and
individual competitions to be crowned champion.
The four-week tournament begins on February 3,
2023, and will be live-streamed on the NFL Tuesday Night Gaming
YouTube channel at www.youtube.com/nfltng and Twitter at
www.twitter.com/nfltng. In the first round of tournament play, the
72 selected contestants will compete in teams of three on February
3 and individually on February 10. The top 24 contestants will
advance to Round 2 on February 21, where coaches will draft eight
teams of three. The top four teams from Round 2 will be flown to
Los Angeles to compete in the finals on February 28. The top two
teams in Round 3 will advance to the final Championship round.
Round 3 and the Championship Round will be played live, in person
at the NFL Tuesday Night Gaming set.
No purchase is required to enter for a chance to
be selected for tournament play. For more information and Official
Rules, visit the SOUR PATCH KIDS Fruit Fight site at
sourpatchkids.gg/fruitfight.
About Enthusiast Gaming
Enthusiast Gaming is an integrated gaming
entertainment company that is building the largest media and
content platform for video game and esports fans to connect and
engage worldwide. Combining the elements of its four core pillars:
Communities, Content, Creators, and Experiences, Enthusiast Gaming
provides a unique opportunity and integrated approach to reach and
connect with coveted GenZ and Millennial audiences. Through its
proprietary mix of digital media and entertainment assets,
Enthusiast Gaming has built a vast network of like-minded
communities to deliver the ultimate fan experience. Visit
Enthusiast Gaming for more information.
Contacts
Enthusiast Gaming Investor Relations:Eric Bernofsky, Chief
Corporate Officerinvestor@enthusiastgaming.com
Forward-Looking Statements
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast Gaming
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “expects”, “is expected”,
“budget”, “scheduled”, “estimates”, “forecasts”, “intends”,
“anticipates”, or “believes” or variations (including negative
variations) of such words and phrases, or statements formed in the
future tense or indicating that certain actions, events or results
“may”, “could”, “would”, “might” or “will” (or other variations of
the forgoing) be taken, occur, be achieved, or come to pass.
Forward-looking statements are based on
assumptions and analyses made by the Enthusiast Gaming in light of
its experience and its perception of historical trends, current
conditions and expected future developments. In addition,
forward-looking statements necessarily involve known and unknown
risks, including, without limitation, risks associated with general
economic conditions; adverse industry events; and future
legislative, tax and regulatory developments. Readers are cautioned
that the foregoing list is not exhaustive. For more information on
the risks, uncertainties and assumptions that could cause
anticipated opportunities and actual results to differ materially,
please refer to the public filings of Enthusiast Gaming which are
available on SEDAR at www.sedar.com. Readers are further cautioned
not to place undue reliance on forward-looking statements as there
can be no assurance that the plans, intentions or expectations upon
which they are placed will occur. Such information, although
considered reasonable by management at the time of preparation, may
prove to be incorrect and actual results may differ materially from
those anticipated. Forward-looking statements contained in this
news release are expressly qualified by this cautionary statement
and reflect our expectations as of the date hereof, and thus are
subject to change thereafter. Enthusiast Gaming disclaims any
intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by applicable law.
Neither the Toronto Stock Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the exchange) accepts responsibility for the adequacy
or accuracy of this release.
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