DALLAS, April 21,
2022 /PRNewswire/ -- Today, Hotels.com unveiled its
new creative platform, "Find Your Perfect Somewhere," in a series
of :30 ads that redefine the travel brand as a hotel matchmaker,
not a directory. This is the first campaign Hotels.com has created
in collaboration with its new creative agency partner,
Wieden+Kennedy Portland, as it seeks to emphasize how the brand
helps match any traveler and personality type with their perfect
somewhere.
The three :30 ads feature a family beach resort, boutique hotel
and business accommodation telling travelers about themselves and
describing their ideal guests in the manner of an online dating
profile or personal ad. Voiceovers that personify the hotels – such
as the SoCal surfer type featured in "Family Beach Hotel" or
buttoned-up executive in "Business Hotel" – play up each property's
distinct persona. The ads represent popular property types and
feature real hotels guests can reserve on Hotels.com this
summer.
"Hotels.com new creative platform was designed to convey the
idea that what's perfect for some might not necessarily be what's
perfect for you. And we're here to make that perfect match happen,"
said Hector Muelas, senior vice
president of global creative at Expedia Group. "Just as every
traveler is unique, every property has its own personality, too.
Hotels are about both tangibles and intangibles -the details that
make a stay perfect for you."
The ad series will make its U.S. television premier on
Saturday, April 23, during the NBA
Playoffs on TNT as part of Hotels.com's official travel sponsorship
with the league, which also includes courtside signage and
additional placements during games that air on ABC this Sunday. The
campaign will also be featured across OOH, digital audio, digital
video, connected TV, programmatic and paid social.
In addition to "Find Your Perfect Somewhere," Wieden+Kennedy
recently collaborated on Vrbo's 2022 Super Bowl pre-game ad as a
lead agency partner in Expedia Brands' marketing and creative
organization, helmed by industry and Apple veterans Muelas and
Michele Rousseau, senior vice
president of global brands at Expedia Group.
For more information on the campaign, contact Melissa Dohmen and the Hotels.com press office
(press@hotels.com).
About Hotels.com® (or Hotels.com™) Hotels.com is the most
rewarding way to book a place to stay. We really love travel and we
know you do too. That's why we make it really easy to book with us.
With hundreds of thousands of places to stay around the world and
90 local websites in 41 languages, Hotels.com has it all. So,
whether you're looking for value in Vegas, treehouses in
Thailand or villas with views,
it's all just a click away. And with our "Reward-winning" loyalty
program you earn Rewards Nights* while you sleep…what could be
better? Booking just got smarter too. With over 25 million real
guest reviews and an app so easy to use that it's been downloaded
70 million times, you can be sure to find the perfect place for
you.
*Exclusions apply. Reward night worth average price of
previous 10. Taxes/fees payable on each Reward Night redeemed. See
T&Cs
https://www.hotels.com/customer_care/terms_conditions.html?pos=HCOM_US&locale=en_US
© 2022 Hotels.com, LP, an Expedia Group company. All rights
reserved. Hotels.com and the Hotels.com logo are trademarks of
Hotels.com, LP. All other trademarks are property of their
respective owners. CST# 2083949-50
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SOURCE Hotels.com