Intuit QuickBooks Kicks Off Integrated Campaign Spotlighting “Early Start” Entrepreneurs
06 January 2022 - 12:30AM
Business Wire
With More Than 17 Million Small Businesses
Projected to Start in 2022, New QuickBooks Campaign Focuses on
Helping Entrepreneurs Pursue their Dreams
Following its recent forecast that more than 17 million new
small businesses may be formed in 2022, Intuit (NASDAQ: INTU), the
global technology platform that makes QuickBooks, TurboTax, Mint,
Credit Karma, and Mailchimp, announced today an integrated campaign
focused on spotlighting and helping these “early start” businesses
succeed. The U.S. and Canadian QuickBooks campaign is a
multi-channel, integrated effort focused on the duality of small
business ownership that many experience when they pursue their
passions.
“Small business owners just starting out are often uncertain
about how to manage critical business operations like paying
employees, accessing capital or getting paid,” said Dan McCarthy,
senior vice president, chief business officer at Intuit. “Yet they
are filled with passion, perseverance and grit to make their dreams
of owning their own business come true. The QuickBooks ‘Early
Start’ campaign demonstrates this duality by spotlighting candid
stories from small business owners who possess the tenacity and
drive that goes into starting a business while also highlighting
how the QuickBooks platform can help them grow and succeed from day
one.”
The campaign will run throughout 2022 and includes several
integrated elements:
- Refreshingly candid ads across North American broadcast and
digital channels in the U.S. and Canada, including a commercial
airing during America’s biggest professional football game of the
year on February 13, 2022. Video spots can be found here.
- Educational content that provides resources and advice from
clinical psychologist Dr. Sherry Walling, an expert in helping
entrepreneurs stay focused, gain clarity and find joy in the
opportunities and challenges of owning a business. Walling’s tips
and advice will be featured on the QuickBooks blog and other
channels throughout the campaign.
- A comprehensive social media campaign that features elements of
the ad campaign as well as newly-created content aimed to inspire
“early start” businesses.
- Influencer activations across varying content platforms that
amplify authentic personal stories created by small business
influencers.
“Nothing really prepares you for the duality of emotions one
experiences when becoming a small business owner,” said Dr. Sherry
Walling, best-selling author and founder and lead psychologist for
Zenfounder. “It’s definitely a long-game play if you’re going to
survive, thrive and sustain a healthy entrepreneurial life. The
more you can partner with someone who can take some of the
unnecessary burden and hard stuff away, the more confident you will
feel. It’s about working smarter, and putting your time and energy
toward the activities that yield the highest return for you and for
your business.”
This “Early Start” campaign was created in partnership with
Intuit QuickBooks’ creative agency of record TBWAChiatDay LA and
other agencies, including Critical Mass, Collectively, Access
Communications and Initiative.
About Intuit Intuit is the global technology platform
that helps consumers and small businesses overcome their most
important financial challenges. Serving more than 100 million
customers worldwide with TurboTax, QuickBooks, Mint, Credit Karma,
and Mailchimp, we believe that everyone should have the opportunity
to prosper. We never stop working to find new, innovative ways to
make that possible. Please visit us for the latest information
about Intuit, our products and services, and find us on social.
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version on businesswire.com: https://www.businesswire.com/news/home/20220105005287/en/
Intuit QuickBooks: Kim Amsbaugh Kim_Amsbaugh@intuit.com
Jen Garcia Jeng@accesstheagency.com
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