Coming soon, Mailchimp’s revenue intelligence will offer
powerful AI and automation tools to help businesses find and win
untapped revenue
Intuit Inc. (Nasdaq: INTU), the global financial technology
platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and
Mailchimp, today previewed its new revenue intelligence (RI)
technology, a system of always-on predictive and generative
artificial intelligence (GenAI) models designed to proactively give
marketers opportunities to win more revenue.
Building on the launch of Intuit Assist last year, Mailchimp’s
revenue intelligence will soon deploy Intuit’s powerful and
relevant data through cutting-edge AI technology to benchmark
customers’ marketing against billions of industry-specific
financial inputs from Intuit QuickBooks and marketing performance
data points, recommend the right time to target customers, and
generate more personalized and revenue-driving content. This
technology was unveiled today at Mailchimp’s annual From: Here, To:
There London customer event. Additionally, Mailchimp is announcing
the continued expansion of SMS features in the UK, after the
initial US launch last June*.
“Predicting what will spur different customers to explore, to
spend, and stay loyal remains one of the most complicated
challenges for marketers—and simultaneously one of their biggest
growth opportunities,” said Rania Succar, SVP and General Manager
of Mailchimp. “By building on our AI-driven innovations within
Intuit’s data-rich platform, our customers can make smarter, more
integrated business decisions that simultaneously grow their
customer base and put more money in their pockets.”
For years, Intuit has been at the forefront of AI, including
releasing Intuit Assist for Mailchimp in 2023—designed to help
marketers and business owners save time, send more effective
marketing campaigns, and make smarter marketing decisions.
Mailchimp’s new RI system will integrate seamlessly with marketers’
daily workflow, turning over 60 petabytes of user interactions
across the Intuit ecosystem into tools that can create personalized
action plans that increase marketing effectiveness without creating
additional learning curves for marketers.
Introducing Revenue Intelligence
With revenue intelligence capabilities in Mailchimp, marketers
will be able to maximize their ROI by:
- Leveraging Financial Data from QuickBooks: Mailchimp
customers will soon be able to tap into AI that’s trained on
financial metrics from QuickBooks and third-party commerce
integrations, in addition to performance data from Mailchimp, to
proactively point out where they’re missing opportunities—whether
that's benchmarking their marketing against businesses within
similar industries, getting ahead with planning for key seasonal
campaigns, or recommending the optimal discounts to drive
conversion and profitability.
- Experiencing AI Natively in the Platform: Using AI
should be frictionless and integrated into marketers’ day-to-day
workflow. By seamlessly weaving RI into the app experience,
Mailchimp customers will be able to direct their focus elsewhere,
while revenue intelligence analyzes data and provides ways for
businesses to create more automated, personalized marketing without
having to leave the platform or learn a new technology.
- Predicting Revenue Based on Segmentation: RI will
recommend segments of onboarded and existing customers for
marketers to target by predicting their conversion rates and
potential revenue opportunity, anticipating when they’re ready to
buy, and then generating branded email and SMS content to target
those customers.
- Targeting Repeat Purchases: RI will help marketers
engage new customers for repeat purchases using predictive models
to show marketers when to send an email or text message and
generate multichannel automations to dynamically predict the ideal
time to remarket to customers based on the typical buying window
for their industry.
- Generating Branded Content That Performs: Mailchimp
customers will experience an improved brand kit that includes
voice, tone, imagery, and logo, so that the communication is
on-brand. When generating content, Mailchimp customers will be able
to stay true to the business’s brand style, products &
services, and their customers’ buying habits to make their content
more personalized.
- Visualizing Revenue with Marketing Funnel: RI’s
marketing funnel will give marketers a bird's-eye view of their
segmented customer base, with categories like potential customers,
new customers, repeat customers, and VIPs organized by revenue
estimates and predicted lifetime value. This helps time-strapped
marketers prioritize the most valuable growth opportunities.
"We've been quite good at customer acquisition, and we want to
focus more on customer loyalty and retention. Email is a big part
of helping us to achieve that," explains Charlotte Howell, digital
marketing and ecommerce manager at Grafton International, during an
early preview of Mailchimp's revenue intelligence system last
month. “Utilizing AI to help with analytics and finding out more
about customers—really getting a clear idea of who they are and
what their shopping habits are—is key for us.” Howell will be among
the first users putting this tech to work as a part of an exclusive
test group.
"It’s kind of what we’ve been waiting for," she explained,
citing the potential increase in revenue and time saved as benefits
to look forward to. "Rather than having to dig through pools of
data, the tool will push me to make decisions easier and quicker
and more effectively.”
Expanding SMS Functionality
Following last year’s release of SMS for US-based customers,
Mailchimp also announced plans to expand SMS functionality to the
UK—equipping UK-based customers with a 360-degree subscriber view
that pulls all data sources into one place, allowing businesses to
maximize engagement, track ROI, and streamline analytics
reporting.
“SMS marketing has grown to become a critical component to
engaging consumers,” said Michelle Taite, Chief Marketing Officer
at Mailchimp. “Our US customers are seeing up to 16x ROI in the
first 3 months after launching their first SMS campaign**, and with
over 93% deliverability rates***, Mailchimp’s SMS is an incredibly
reliable tool for building a meaningful relationship with your
customers and a powerful way to drive engagement, conversion, and
brand loyalty.”
SMS and email are among businesses' most effective omnichannel
marketing strategies when used together. The combination provides a
direct and immediate way for businesses to reach their audience
with time-sensitive promotions or reminders, as most consumers
carry their mobile phones with them at all times.
Availability
Marketers worldwide can sign up for the revenue intelligence
early access updates to apply AI to optimize their targeting and
content strategy in practical, meaningful ways soon.
Expanded SMS functionalities are now available to UK
customers.
Learn More
This announcement was debuted at Mailchimp's conference, From:
Here To: There London today. The event features world-class panels,
talks, Q&A sessions with industry-leading marketing, AI, and
e-commerce experts, and one-on-one sessions with Mailchimp
specialists. Featured speakers include Steven Bartlett, host of
"The Diary of a CEO," brand consultant Mark Ritson, and Ameca, an
advanced AI humanoid showcasing cutting-edge human-robotics
technology.
Next month, Mailchimp will host its first flagship conference in
Australia, From: Here To: There Sydney, on July 23, 2024. Register
today for invaluable insights on branding, innovation, and customer
engagement from Janine Allis, founder of Boost Juice Bars and
author of The Accidental Entrepreneur.
To find out more about Mailchimp’s AI products, click here.
For media kit and visuals, please reach out to pr@mailchimp.com.
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*SMS is available as an add-on to US or UK paid plans only.
Application and agreement to terms is required before purchasing
credits. Messages can only be delivered to contacts in the country
selected. SMS credits are added to your account after purchase and
approval. Credits are issued monthly and unused credits expire and
do not roll over. MMS only available when sending to US contacts
with US Standard and Premium plans. Pricing varies. See terms for
details.
**Based on U.S. SMS users’ e-commerce revenue attributable to
SMS campaigns within 90 days of launch during September 2023
through April 2024.
***Mailchimp SMS average deliverability rate: Limited user base
due to launch of SMS Marketing in March 2023 and is based on US SMS
messages sent by US users from 3/31/23 to 9/28/23. Deliverability
measured by percentage of SMS messages successfully delivered to
intended recipients.
About Intuit Mailchimp
Intuit Mailchimp is an email and marketing automations platform
for growing businesses. We empower millions of customers around the
world to start and grow their businesses with world-class marketing
technology, award-winning customer support, and inspiring content.
Mailchimp puts data-backed recommendations at the heart of your
marketing, so you can find and engage customers across email,
social media, landing pages, and advertising—automatically and with
the power of AI. In 2021, Mailchimp was acquired by Intuit Inc.
(Nasdaq: INTU), the global financial technology platform that makes
Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp.
About Intuit
Intuit is the global financial technology platform that powers
prosperity for the people and communities we serve. With
approximately 100 million customers worldwide using products such
as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe
that everyone should have the opportunity to prosper. We never stop
working to find new, innovative ways to make that possible. Please
visit us at Intuit.com and find us on social for the latest
information about Intuit and our products and services.
Intuit Mailchimp Forward-Looking Statement Disclaimer
This information is intended to outline our general product
direction, but represents no obligation and should not be relied on
in making a purchasing decision. Additional terms, conditions and
fees may apply with certain features and functionality. Eligibility
criteria may apply. Product offers, features, functionality are
subject to change without notice.
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