Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the
“Company”), a leading provider of customer engagement and
marketing technology services in China, today announced that it has
signed a strategic agreement with Beijing Chunbo Technology Co.,
Ltd. (“Chunbo”), a fresh grocery e-commerce company in China. With
its intelligent push notification solution JPush, the Company will
help Chunbo App provide users with accurate real-time push
notifications of products and rebates information to jointly build
reliable fresh food supply to consumers.
Fresh grocery e-commerce platforms have emerged
in this fast-paced era and become an important shopping channel for
people as they save the time spent in brick-and-mortar stores. In
order to ensure safe and healthy food supplies and make online
shopping more convenient for consumers, Chunbo developed its app
("Chunbo App") to control food safety throughout the whole process.
All the fresh food on the Chunbo platform has been tested and
screened in batches by professional monitoring equipment and safety
inspection reports are accessible by consumers.
Precise marketing with real-time intelligent push
notifications
Most consumers prefer product recommendations catering to their
needs at suitable prices. That's one of the key reasons they choose
the Chunbo App. Amid the wave of explosive promotional information,
precise push marketing becomes an important approach for Chunbo App
to stand out from its peers.
Leveraging JPush's user-defined label and alias features, and
its architecture capable of supporting tens of billions of daily
push notifications, the Chunbo App can efficiently generate user
profiles with refined and accurate user needs based on their actual
buying record, so as to accurately deliver tailored push
notifications, providing users with personalized and valuable
information.
In addition, JPush fully supports various operating systems
including Android, iOS, HarmonyOS, QuickApp and WinPhone, and is
compatible with JPush channels, APNs (Apple Push Notification
service), FCM (Firebase Cloud Messaging) and the system-level push
messaging channels of various mobile brands such as Huawei, Xiaomi,
OPPO, VIVO, Meizu and ASUS. With its architecture proven to be able
to support tens of billions of daily visits, JPush provides stable
and secure push notification services, helping Chunbo App fully
satisfy its user reach requirements.
Various message formats for detailed product information
distribution
In order for consumers to know more about the benefits of each
food ingredient and how to match different ingredients to improve
taste and benefit health, Chunbo App provides detailed and accurate
information for each food ingredient and invites users to
contribute various recommendations, helping users cook in a better
and healthier way.
JPush provides various message formats such as notification bar,
large text, large picture, notification drawer, full-screen
notification, feed, pop-up and customized formats, for the Chunbo
App to push product contents to users. These diverse visual
experiences can meet the display requirements in different
messaging scenarios of the Chunbo App and achieve richer messaging
effects.
With JPush's accurate, efficient, stable, and safe push
services, Aurora Mobile will continue to help Chunbo App integrate
message distribution, optimize user experience, and develop product
designer training and procurement collection functions. Going
forward, the Company will further explore diversified and
personalized digital marketing technologies and solutions, and work
together with Chunbo App to promote safe and healthy lifestyles and
improve the overall consumption environment.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile (NASDAQ: JG) is a
leading provider of customer engagement and marketing technology
services in China. Since its inception, Aurora Mobile has focused
on providing stable and efficient messaging services to enterprises
and has grown to be a leading mobile messaging service provider
with its first-mover advantage. With the increasing demand for
customer reach and marketing growth, Aurora Mobile has developed
forward-looking solutions such as Cloud Messaging and Cloud
Marketing to help enterprises achieve omnichannel customer reach
and interaction, as well as artificial intelligence and big
data-driven marketing technology solutions to help enterprises'
digital transformation.
For more information, please visit
https://ir.jiguang.cn/
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the “safe harbor” provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
“will,” “expects,” “anticipates,” “future,” “intends,” “plans,”
“believes,” “estimates,” “confident” and similar statements. Among
other things, the Business Outlook and quotations from management
in this announcement, as well as Aurora Mobile’s strategic and
operational plans, contain forward-looking statements. Aurora
Mobile may also make written or oral forward-looking statements in
its reports to the U.S. Securities and Exchange Commission, in its
annual report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to third parties. Statements that are not historical
facts, including but not limited to statements about Aurora
Mobile’s beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including but not limited to the following: Aurora
Mobile’s strategies; Aurora Mobile’s future business development,
financial condition and results of operations; Aurora Mobile’s
ability to attract and retain customers; its ability to develop and
effectively market data solutions, and penetrate the existing
market for developer services; its ability to transition to the new
advertising-driven SAAS business model; its ability maintain or
enhance its brand; the competition with current or future
competitors; its ability to continue to gain access to mobile data
in the future; the laws and regulations relating to data privacy
and protection; general economic and business conditions globally
and in China and assumptions underlying or related to any of the
foregoing. Further information regarding these and other risks is
included in the Company’s filings with the Securities and Exchange
Commission. All information provided in this press release and in
the attachments is as of the date of the press release, and Aurora
Mobile undertakes no duty to update such information, except as
required under applicable law.
For more information, please contact:
Aurora Mobile LimitedE-mail: ir@jiguang.cn
Christensen
In China Mr. Eric Yuan Phone: +86-10-5900-1548 E-mail:
eric.yuan@christensencomms.com
In US Ms. Linda Bergkamp Phone: +1-480-614-3004Email:
linda.bergkamp@christensencomms.com
Aurora Mobile (NASDAQ:JG)
Historical Stock Chart
From Feb 2024 to Mar 2024
Aurora Mobile (NASDAQ:JG)
Historical Stock Chart
From Mar 2023 to Mar 2024