DAVIS, Calif., July 20, 2021 /PRNewswire/ -- Arcadia
Biosciences, Inc.® (Nasdaq: RKDA), a producer and
marketer of innovative, plant-based health and wellness products,
announced it has named Laura Pitlik
its chief marketing officer, as the company expands its consumer
goods platforms following several key acquisitions.
A veteran consumer packaged goods strategist, Pitlik will
spearhead brand development and omnichannel marketing activities
for Arcadia's portfolio of
consumer nutrition, health and wellness brands, including
GoodWheatTM, Soul SpringTM,
ProVaultTM, Saavy NaturalsTM and
Zola® coconut water. She will also lead the company's
go-to-market strategies for the e-commerce, retail and food service
channels.
"Having significantly expanded our portfolio of plant-based,
better-for-you food and wellness products, Arcadia is now exceptionally well-positioned
to accelerate our transition to a dynamic consumer products company
in on-trend categories with significant growth potential," said
Matt Plavan, Arcadia
CEO. "Laura is the right marketing leader at just the
right time. With a proven track record of building numerous
popular food and beverage brands in fast-paced, competitively
demanding environments, she is well-equipped to guide our
go-to-market strategies and establish the GoodWheat and Lief Brands
portfolios of products as international household name brands –
raising the bar on global health."
"Arcadia is at an exciting
inflection point, with a tremendous opportunity to leverage its
origins in scientific discovery to now lead the way through
seed-to-table innovation in foods that have superior taste and
greater intrinsic nutrition with GoodWheat. Additionally,
Arcadia's innovative Lief Brands
portfolio directly addresses consumers' evolving and increasingly
sophisticated wellness needs with unique, quality products," said
Ms. Pitlik. "I am thrilled to be joining this outstanding,
forward-looking team as the company embarks on a transformational
phase of growth."
An accomplished marketing executive, Pitlik's experience
developing new products and brands began early in her career when
she led the launch of Dr Pepper® Cherry and continued
when she launched the first national line of all-natural breads,
Nature's Pride®, for Hostess Brands. Since then, she has
continued to build deep expertise in the consumer packaged goods
industry, leading brands including Wonder® Bread and On
The Border® tortilla chips and salsas.
With roots in breakthrough agricultural biotechnology,
Arcadia has invested more than
$250 million to develop a patented
trait portfolio that has successfully increased the productivity
and nutrition of key global crops and is now primed for
commercialization. Since the introduction in 2018 of its GoodWheat
portfolio of specialty wheat ingredients with intrinsically strong
nutritional profiles, Arcadia has
been transitioning its focus to leveraging its technologies to
innovate new plant-based food and wellness products.
About Arcadia Biosciences, Inc.
With origins as a trailblazing developer of science-based
approaches to enhancing the quality and nutritional value of crops
and food ingredients, Arcadia Biosciences (Nasdaq: RKDA) is now a
producer of innovative, plant-based health and wellness products,
within the portfolios of GoodWheat™ and Lief™, which includes
popular brands Soul SpringTM, ProVaultTM,
Saavy NaturalsTM and Zola® coconut
water. The company's growing number of innovative offerings
are designed to enhance quality and health benefits in an array of
consumer product categories. For more information,
visit www.arcadiabio.com.
Note Regarding Forward-Looking Statements
This press
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of
1995, including statements regarding sales growth and product
awareness and innovation. Forward-looking statements are subject to
risks and uncertainties that could cause actual results to differ
materially, and reported results should not be considered as an
indication of future performance. These risks and uncertainties
include, but are not limited to: Arcadia's and its partners' and affiliates'
ability to develop commercial products incorporating their traits,
and complete the regulatory review process for such products;
customer demand and commercial success of such products;
Arcadia's compliance with laws and
regulations that impact Arcadia's
business, including the sale of products containing CBD, and
changes to such laws and regulations; Arcadia's future capital requirements and
ability to satisfy its capital needs; Arcadia's ability to develop, enforce and
defend its intellectual property rights; and the other risks set
forth in Arcadia's filings with
the Securities and Exchange Commission from time to time, including
the risks set forth in Arcadia's
Annual Report on Form 10-K for the year ended December 31, 2020 and other filings. These
forward-looking statements speak only as of the date hereof, and
Arcadia Biosciences, Inc. disclaims any obligation to update these
forward-looking statements.
LinkedIn: Arcadia Biosciences
Twitter: @ArcadiaAg
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SOURCE Arcadia Biosciences