RESTON, Va. and MIAMI, Nov. 5,
2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted
partner to more than 3,000 clients across local stations, national
networks, station groups, advertising and media agencies, and the
entire movies ecosystem, and Univision Communications Inc, the
leading Spanish-language media and content company in the United States, today announced an
agreement for Univision to leverage Comscore's local audience
measurement in three of the Company's newly acquired markets.
Under the agreement, Univision will now begin exclusively using
Comscore's next generation audience measurement service as its
local audience currency in the Orlando and Tampa,
FL markets as well as in the Washington, D.C. market. Additionally, both
companies will collaborate and refine Comscore's Hispanic
audience measurement capabilities to more fully capture the
underrepresented Hispanic community.
"The media industry is witnessing momentous change, and
advertisers need stable and reliable measurement they can trust, to
provide accurate audience insights for all audiences," said
Carol Hinnant, Chief Revenue
Officer, Comscore. "Comscore is proud that Univision has tapped us
as a trusted partner to help deliver the future of television
currency."
"With trust in audience measurement at an inflection point
across the industry, Univision surveyed the market and quickly
identified Comscore as the right partner for us to deliver reliable
and advanced measurement beginning in these three markets," said
Roberto Ruiz, Executive Vice
President, Research, Insights and Analytics, Univision. "We are
thrilled to be expanding our relationship with Comscore into the
linear TV space and are excited to have a seat at the table in
helping to drive meaningful, positive change in standards for how
the Hispanic audience, and audiences in general, are measured."
Comscore has more than a decade of experience measuring
television viewership from the return path devices across tens of
millions of households in all local markets. Comscore is also a
leader in instrumenting change in television measurement by
enabling the adoption of advanced audiences and the move to
impressions, which allow the industry to go beyond age and gender
to evaluate based on consumer behaviors, interests and lifestyles.
This enables TV stations, networks, advertisers, agencies and media
companies at both local and national levels to effectively reach
their ideal audiences and to maximize their revenues.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
About Univision Communications Inc.
As the
leading Spanish-language content and media company in the U.S.,
Univision Communications Inc. entertains, informs and empowers U.S.
Hispanics with news, sports and entertainment content across
broadcast and cable television, audio and digital platforms. The
Company's top-rated media portfolio includes the Univision and
UniMás broadcast networks, as well as 10 cable networks including
Galavisión and TUDN, the No. 1 Spanish-language sports network in
the country. Locally, Univision owns or operates 61 television
stations in major Hispanic markets across the United States. Additionally, Uforia, the
Home of Latin Music, encompasses 58 owned or operated radio
stations, a live event series and a robust digital audio footprint.
The Company's prominent digital assets include Univision.com, free
AVOD streaming service PrendeTV, Univision Now, the largest
Hispanic influencer network, and several top-rated apps. For more
information, visit corporate.univision.com.
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SOURCE Comscore