RESTON, Va.,
Nov. 10, 2021
/PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner to more
than 3,000 clients across local stations, national networks,
station groups, advertising and media agencies, and the entire
Movies ecosystem, today announced an expanded partnership agreement
with American Spirit Media to renew Comscore's Local currency
services across its eight television markets.
With this new agreement, Comscore will be providing currency
measurement data and services, including Comscore's Advanced
Automotive and Political segments, to all of ASM's television
stations, which are located in Toledo
OH, Jackson MS,
Columbus GA, Wichita Falls &
Lawton TX/OK, Lake Charles LA, and
Wilmington NC.
"It is always rewarding to renew and expand our station
relationships. We appreciate the partnership with American
Spirit Media and look forward to continuing to serve their growing
currency needs," said Carol Hinnant,
Chief Revenue Officer, Comscore.
"American Spirit Media embodies innovation and leadership in all
facets of our business, but nowhere more than in our sales
organizations," said Tom Henson,
ASM's President and CEO. "With Comscore's audience insights,
we are empowered to sell our inventory with the confidence that we
can deliver on our audience delivery commitments to advertisers –
Comscore data allow us to deliver what we sell."
Comscore has more than a decade of experience measuring
television viewership from return path devices across tens of
millions of households in all local markets. Comscore is a leader
in television measurement innovation by enabling the adoption
of advanced audiences and the move to impressions, which empower
the industry to go beyond age and gender to evaluate based on the
true targets: consumer behaviors, interests and lifestyles. This
allows TV stations, networks, advertisers, agencies and media
companies at both local and national levels to effectively find and
reach their ideal audiences to maximize their revenues.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
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SOURCE Comscore