Comscore's patent-pending Predictive Audiences solution is now
available to Advertisers, Agencies and Publishers in the UK and
EMEA through Xandr Curate
RESTON, Va., Nov.
23, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR) is
excited to announce that its UK and EMEA clients can now access
Comscore Predictive Audiences – the industry's first cookie-free,
privacy-friendly audience targeting solution that enables
advertisers to reach audiences based on granular behaviours through
privacy-friendly, AI-driven contextual signals – via Xandr Curate,
a product of Xandr, AT&T's advanced advertising company.
This alliance now makes Comscore Predictive Audiences available
for the EMEA region in all leading Demand Side Platforms (DSPs).
Predictive Audiences enable brands to programmatically reach highly
sought-after audiences, based on media consumption and in-market
shopping behaviours, in a cookie-free manner across desktop, mobile
and CTV. Through its patent-pending Predictive Audiences
capability, Comscore is able to create a crosswalk between
deterministic audience behaviors and contextual signals, resulting
in a GDPR friendly targeting solution that delivers on campaign
KPIs at scale.
With Comscore's Predictive Audiences now being part of Xandr
Curate, the self-serve platform that allows packages of curated
inventory to be sold programmatically via deals in all leading DSPs
at the push of a button, it is even easier to find real-time
audiences across screens at scale.
"At Comscore, we are continuously innovating and expanding to
stay on the leading edge of industry trends and to empower our
clients to succeed in a complex, continuously shifting
marketplace," said Rachel Gantz, General Manager, Activation
Solutions, Comscore. "The EMEA regions and the UK in
particular have been clamouring for GDPR-friendly solutions that
still enable next gen audience targeting at scale on CTV. We are
thrilled to partner with Xandr to deliver on this for advertisers
in the UK and EMEA."
"We're excited to offer Comscore Predictive Audiences via Xandr
Curate for the EMEA region, helping our clients access
industry-leading and GDPR-compliant audience targeting solutions to
ensure optimal performance for their cross-screen ad campaigns,"
said James Bird, associate director, product management,
Xandr. "Comscore's Predictive Audiences will help us go even
further in enabling our clients to find real-time audiences across
screens at scale."
The expansion of the Predictive Audiences offering marks the
latest enhancement to Comscore's cookie-free solutions within the
Comscore Activation suite, which helps advertisers reach specific
demographics and behavioural audiences in brand-safe, relevant
contexts across desktop, mobile, and Connected TV. To learn more,
visit: https://www.comscore.com/Products/Activation or contact us
today.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning,
transacting and evaluating media across platforms. With a data
footprint that combines digital, linear TV, over-the-top and
theatrical viewership intelligence with advanced audience insights,
Comscore allows media buyers and sellers to quantify their
multiscreen behavior and make business decisions with confidence. A
proven leader in measuring digital and TV audiences and advertising
at scale, Comscore is the industry's emerging, third-party source
for reliable and comprehensive cross-platform measurement.
About Xandr
A business unit within AT&T, Xandr powers a global
marketplace for premium advertising. Our data-enabled technology
platform, encompassing Xandr Invest and Xandr Monetize, optimizes
return on investment for both buyers and sellers. For more than 143
years, AT&T has used data and technology to inform and improve
the consumer experience.
Logo - https://mma.prnewswire.com/media/327730/comScore_Logo.jpg