RESTON, Va.,
Nov. 30, 2021
/PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for
planning, transacting, and evaluating media across platforms, is
excited to announce that Brian Pugh
is taking on the role of Chief Information Officer. Pugh, who
joined Comscore in 2007 and has held executive level positions at
the company across Data Science, Analytics, and Product Technology,
will now be responsible for launching cost effective technology
solutions that increase innovation and productivity, for ensuring
that Comscore data is secure in a privacy-focused environment, and
for ensuring that Comscore services are accredited for ISO security
standards and by industry organizations like the Media Rating
Council.
Pugh has been a key thought leader and visionary for Comscore's
digital solutions, including for the evolution of digital media
measurement towards enhancing traditional panel measurement with
census measurement. During Pugh's tenure, he has also been a
guiding force behind signature product launches, including the
launches of Comscore Media Metrix Multi-Platform, Comscore
Validated Campaign Essentials and Comscore's Activation solutions.
In innovating new products and features, Pugh has contributed to
four patents related to Digital measurement. Among other things,
Pugh was instrumental in successfully concluding the Media Rating
Council audits of Media Metrix and Validated Campaign Essentials,
both products of which received accreditation under his leadership,
and Pugh is currently involved in the Comscore TV MRC audit that
began in October 2021. Also in 2021,
Pugh led the successful effort to secure ISO 27001 certification
for Comscore.
"Brian's product vision has been at the heart of our product
roadmap and success for nearly 15 years, and I am excited to have
him take on an even more significant role in shaping the future of
our company," said David Algranati,
Chief Product Officer, Comscore.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more about Comscore, visit
www.comscore.com.
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SOURCE Comscore