NEEDHAM, Mass., Nov. 15, 2021 /PRNewswire/ -- Tripadvisor,
the world's largest travel guidance platform, has created its first
immersive audio experience in North
America via Amazon Alexa, in partnership with Visit Orlando,
the Official Tourism Association for Orlando.
Tripadvisor and Visit Orlando came together to create a fully
immersive audio tourism experience using Amazon's Alexa voice
technology. As travel returns post-pandemic and reaches new highs,
the new Alexa skill utilizes Tripadvisor's community-powered
content to inspire and drive tourism demand for Orlando. The experience highlights
undiscovered activities throughout the destination's neighborhoods,
such as ecotourism attractions from hiking to airboat rides,
celebrity-chef dining, and local arts and culture from museums to
live performances.
"While Orlando is known as the Theme Park Capital of the World,
our destination offers endless options for all types of travelers
to uncover hidden gems throughout our unique neighborhoods from
Winter Garden and Downtown Orlando to Lake Nona and beyond,"
said Casandra Matej, president and
CEO at Visit Orlando. "We are thrilled to partner with Tripadvisor,
to give visitors a new and innovative way to learn about
Orlando, as Alexa takes listeners
through a journey, introducing unexpected Orlando experiences and helpful reviews from
travelers who have been before."
To access the Tripadvisor-powered Orlando experience on your Alexa device or
app, audio ads will prompt travel planners to simply say:
"Alexa, launch Visit Orlando."
View the demonstration video here:
https://youtu.be/Pe9z5KgN3K0
Through this creative partnership, consumers can proceed to ask
several questions to their Amazon Alexa devices or app about
Orlando to determine which
neighborhood will inspire their wanderlust most, including a
journey through the destination's many restaurants, hotels and
must-see attractions. The activation will then provide specific
points of interest and Tripadvisor-powered information about
locations like the award-winning restaurant, The Ravenous Pig, or
one of Orlando's most pet-friendly
hotels, The Alfond Inn.
This is only the second time Tripadvisor has deployed this level
of custom branded content via voice integration on Alexa. In
October 2021, Tripadvisor was the
winner of the Most Innovative use of Artificial Intelligence and
Machine Learning Award from The Drum (UK) for use of the technology
with tourism partners in Abu
Dhabi.
"We're excited to apply our knowledge of this branded voice
experience on Alexa to make compelling content for Visit Orlando as
we provide consumers with a unique experience that inspires them to
travel and engages them as they plan for their next visit to one of
the most incredible destinations in the
United States," said Christine
Maguire, vice president and general manager, Advertising
Media, Tripadvisor, Inc. "We continue to seek out cutting edge
solutions to help expand the horizons of travelers visiting
Orlando to generate demand and
storytell about all the incredible travel experiences the city has
to offer travelers."
The activation is currently running in the United States as part of the Orlando
Noteworthy Neighborhoods program which, in addition to the audio
experience, includes branded content sweepstakes, bespoke
itineraries, branded email, and other online and offline media
promotions. To learn more, visit:
https://www.tripadvisor.com/VisitOrlando.
About Tripadvisor
Tripadvisor, the world's largest travel guidance platform*,
helps hundreds of millions of people each month** become better
travelers, from planning to booking to taking a trip. Travelers
across the globe use the Tripadvisor site and app to discover where
to stay, what to do and where to eat based on guidance from those
who have been there before. With more than 988 million reviews and
opinions of nearly 8 million businesses, travelers turn to
Tripadvisor to find deals on accommodations, book experiences,
reserve tables at delicious restaurants and discover great places
nearby. As a travel guidance company available in 43 markets and 22
languages, Tripadvisor makes planning easy no matter the trip
type.
The subsidiaries of Tripadvisor, Inc. (NASDAQ:TRIP), own and
operate a portfolio of travel media brands and businesses,
operating under various websites and apps, including the following
websites: www.bokun.io, www.cruisecritic.com, www.flipkey.com,
www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk,
www.housetrip.com, www.jetsetter.com, www.niumba.com,
www.seatguru.com, www.singleplatform.com,
www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, unique users de-duplicated
monthly, September 2021
** Source: Tripadvisor internal log files
About Visit Orlando
Visit Orlando is The Official Tourism Association®
for Orlando, the most visited
destination in the United States
and Theme Park Capital of the World®. Visit Orlando connects consumers with every segment
of Central Florida's travel
community, whether for a vacation or meeting. Home to seven of the
world's top theme parks – as well as refreshing water parks,
outdoor thrill rides, activities to connect with nature, and a
dynamic dining and entertainment scene – Orlando is welcoming to travelers of all ages.
With 450 hotels, visitors have choices that span multi-acre resorts
to themed boutique hotels. Orlando's trusted theme parks, attractions,
hotels and businesses have developed comprehensive safety measures
and worked closely with medical experts to create safe travel
experiences. Find more information at VisitOrlando.com.
TRIP-G
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SOURCE Tripadvisor