Press releaseFor immediate distribution
Luxury
watchmaking:World-first with an NFT
auction
Jean-Claude Biver and the Swiss company
WISeKey are leading the way, announcing the
firstNFT auction of a luxury watch.
Where auctions are already soaring for works of
art and intangibles,never before has a luxury watch been the
subject of an NFT (Non Fungible Token) sale.
To make history, Jean-Claude Biver has
symbolically chosen the famous Bigger Bang All Black Tourbillon
Chronograph "Special piece", a historic timepiece because of the
major role it played in paving the way for today's new trends, a
watch that has made watchmaking history,a symbol of success, a
source of inspiration that has made it Jean-Claude Biver's favorite
watch for over a quarter of a century.
This watch will be the first luxury watch to have
a digital life with certified ownership and authenticity. This
digital twin will be the "authentic" double of the physical watch
in the digital space.A new chapter is opening.
Kick-off of the sale Wednesday, March 31, 2021 at
4:00pm CET, of the watch, its digital twin NFT, with its secure
certificate of authenticity, on the OpenSea platform, the largest
digital platform for NFT sales.
The final link on the NFT auction will be accessible from
www.wisekey.com/wiseart/
The day before, Tuesday, March 30, 2021 at 4:00
pm (swiss time), Jean-Claude Biver and Carlos Moreira, CEO of
WISeKey, will host a Live Chat to discuss the repercussions of such
a sale and its significance for the watch industry.
https://us02web.zoom.us/webinar/register/WN_z9XPb67_QfyXqXgT0CRQ1w
Geneva, Switzerland - March 29, 2021 -
Jean-Claude Biver and Switzerland's WISeKey International Holding
Ltd (SIX: WIHN, NASDAQ: WKEY), a Swiss cybersecurity company, are
leading the way in announcing the first historic NFT auction of a
luxury watch.
The auction will take place on March 31, 2021 on
the leading Open.Sea NFT MarketPlace, which is already active in
the sale of artworks.
To mark the history of this first NFT sale of a
luxury watch, Jean-Claude Biver has symbolically chosen the famous
"Bigger Bang All Black Tourbillon Chrono “Special piece”, a
historic piece for the major role it played in paving the way for
today's new trends, a watch that has marked the history of
watchmaking, an emblem, a symbol of success, a cornerstone, a
source of inspiration that has made it Jean-Claude Biver's favorite
watch.
Its never-before-seen 'All Black' color, its
dial open to the movement to reveal the beautiful mechanics (again
the best defense against counterfeiting at the time), its
tourbillon in an ultra-contemporary design... This watch is a true
icon because it opened up new fields of exploration, new trends
that have become today's standards. It symbolically represents the
starting point of a whole new generation of contemporary
watchmaking imagined and successfully initiated by Jean-Claude
Biver at the time.
Jean-Claude Biver comments
"This watch has brought me so much success and happiness. It is one
of the most important watches in my private collection. It has not
only inspired me professionally, but has also brought me so much
personally.”
45 years of an extraordinary career. From the
early years at Audemars Piguet, the amazing Blancpain adventure,
the collaboration with Nicolas Hayek, Omega, then the dazzling
development of Hublot, the presidency of the watchmaking division
of the French group LVMH, the rejuvenation of TAG Heuer, the
re-launch of Zenith, the creation of the first Swiss luxury
connected watch with Google and Intel, or his commitment against
racism during the EURO2008 and the Charity Water campaign with
Depeche Mode to name but a few, not forgetting his swiss mountain
cheese... Jean-Claude Biver is a living legend in the watch
industry, characterized by his commitment to the Swiss watch
industry, his spirit of daring and entrepreneurship, with
passion.
Jean-Claude Biver and Carlos Moreira, CEO of
WISeKey, launched 12 years ago at BaselWorld the first digital
certification of a luxury watch
https://www.youtube.com/watch?v=gIWx_Z6JdJA. They are now repeating
this technology breakthrough with the use of Digital identification
combined with NFT to use the existing digital certificate of
authenticity on the Hublot watch and checking and creation of a
Digital Twin with its corresponded Non-Fungible Token.
Today, they go again together for a new
breakthrough linking watchmaking and new technologies with the use
of digital identification combined with NFT to use the existing
digital certificate of authenticity on the watch with the creation
of a digital twin with corresponding NFT (Non Fungible Token).
“I am delighted to join JC Biver again in
demonstrating how latest technologies can disrupt an entire
industry such as the luxury watch industry. WISeKey is launching
this first ever luxury watch NFT auction to demonstrate its
technology and encourage luxury watch brands to start using it to
auction their high-end watches through WIS.Watch NFTs. We launched
two weeks ago a WISe.Art, a digital certificate of authenticity, a
NFT for art pieces that will live forever on the blockchain,
unchanged and unchallengeable, as proof of the buyer’s ownership.
This announcement generated strong interest from the luxury and art
community “said Carlos Moreira
WISeKey, was the first company in the world to
use dual factor authentication combined with blockchain technology
to secure luxury watches, currently protects over 2.5 million
luxury watches. Since 2010, WISeKey has collaborated with
manufactures of luxury watches deploying this unique technology to
integrate semiconductors tags powered with its VaultIC154 NFC
secure element and provide brands with the ability of:
- issuing a storage device comprising of a digital certificate of
authenticity
- checking, when required, the validity of the digital
certificate of authenticity
- modifying, when required, the status of validity of the digital
certificate of authenticity.
-
Dematerialization and creation of a Digital Twin
with its corresponded Non-Fungible Token.
These tags, when placed on any product and
tapped by an NFC phone, securely authenticate, and track the
product much like an embedded ePassport and confirm the identity of
the product on the blockchain ledger. This technology has received
a patent in the
USA http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=8&f=G&l=50&co1=AND&d=PTXT&s1=wisekey&OS=wisekey&RS=wisekey
CONTACTS PRESSE
Marine Lemonnier-Brennan289
ConsultingMarine.lemonnier@289consulting.comT.+41 79 389 67 62
WISeKey International Holding LtdCompany
Contact: Carlos MoreiraChairman & CEOTel: +41 22 594
3000info@wisekey.com
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