The Alkaline Water Company Sends Its First Orders of A88CBD™ FreshCap™ Powered by Vessl® to Multiple Distributors
17 December 2021 - 01:15AM
Business Wire
The A88CBD FreshCap Powered by Vessl Will Be
Available to Thousands of Stores Across a Dozen States
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company and the Clean Beverage® company, is sending the first
orders for its brand-new A88CBD™ FreshCap™ powered by Vessl® to
three distributors—DPI Rocky Mountain (DPI), Mahaska, and
BettermentRS. These distributors will make the product available to
thousands of retail clients in Colorado, Texas, Illinois, Oklahoma,
Iowa, Kansas, Wyoming, New Mexico, Utah, Missouri, Nebraska, and
South Dakota.
“After a very well-received product launch at major tradeshows
this fall, we are now shipping our new A88CBD FreshCap by Vessl,”
said Ricky Wright, President and CEO of The Alkaline Water Company.
“Our first shipments are destined for DPI Rocky Mountain in
Colorado, BettermentRS in Texas, and Mahaska in Iowa. Combined,
these great distributors service thousands of retail doors in a
dozen states which have a total adult population of 50 million.
Based on the strong feedback we’ve seen from category buyers and
consumers alike, we anticipate that the A88CBD FreshCap will do
very well in this initial rollout. As we gather data from this
launch, we’ll continue to work with buyers in additional states
like California and New York to take advantage of their large adult
consumer base and favorable regulations. The CBD beverage category
is projected to be $2 billion in 2026 and is very fragmented at the
moment with no dominant leaders. We believe that our strong
existing reputation with functional beverage category buyers, our
partnerships with great distributors, and our amazing new lineup of
A88CBD FreshCap products will drive our brand extension in this
category over the coming years.”
About The Alkaline Water Company:
The Alkaline Water Company is the Clean Beverage® company making
a difference in the water you drink and the world we share.
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label “Clean Beverage.”
Quickly being recognized as a growing lifestyle brand, The Alkaline
Water Company created the A88 Infused Beverage Division in 2018 to
meet consumer demand for flavor-infused products under the A88
Infused™ brand. A88 Infused™ flavored water is available in six
unique all-natural flavors, with new flavors coming soon.
To purchase The Alkaline Water Company’s products online, visit
us at www.alkaline88.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, that
the Company anticipates that the A88CBD FreshCap will do very well
in this initial rollout; that the Company will continue to work
with buyers in additional states like California and New York to
take advantage of their large adult consumer base and favorable
regulations; that the CBD beverage category is projected to be $2
billion in 2026; and the Company believes that its strong existing
reputation with functional beverage category buyers, its
partnerships with great distributors, and its amazing new lineup of
A88CBD FreshCap products will drive its brand extension in this
category over the coming years.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products, including products containing hemp/CBD; the fact that
consumers may not embrace and purchase any of the Company’s
CBD-infused products; the fact that the Company may not be
permitted by the FDA or other regulatory authority to market or
sell any of its CBD-infused products; additional competitors
selling alkaline water and enhanced water products in bulk
containers reducing the Company’s sales; the fact that the Company
does not own or operate any of its production facilities and that
co-packers may not renew current agreements and/or not satisfy
increased production quotas; the fact that the Company has a
limited number of suppliers of its unique bulk bottles; the
potential for supply-chain interruption due to factors beyond the
Company’s control; the fact that there may be a recall of products
due to unintended contamination; the inherent uncertainties
associated with operating as an early stage company; changes in
customer demand and the fact that consumers may not embrace
enhanced water products as expected or at all; the extent to which
the Company is successful in gaining new long-term relationships
with new retailers and retaining existing relationships with
retailers; the Company’s ability to raise the additional funding
that it will need to continue to pursue its business, planned
capital expansion and sales activity; and competition in the
industry in which the Company operates and market conditions. These
forward-looking statements are made as of the date of this news
release, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations, and
intentions contained in this news release are reasonable, there can
be no assurance that any such beliefs, plans, expectations, or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in the reports and other documents the
Company files with the SEC, available at www.sec.gov, and on the
SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211216005399/en/
The Alkaline Water Company Inc. Jeff Wright Director of
Investor Relations 866-242-0240
investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233
jessica@elev8newmedia.com
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