The Alkaline Water Company Adds Grocery Co-Op and Food Distributor Serving Approximately 250 Stores in the Northwest
13 October 2022 - 12:05AM
Business Wire
URM Stores, Inc. Will Distribute the
Alkaline88® 1-Gallon and 2-Liter
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company and the Clean Beverage® company, announced today that
Alkaline88® has entered into a partnership with URM Stores, Inc.
(“URM”), a food distributor and grocery co-op, and one of the
largest-privately owned companies in the Northwest. URM provides
service to over 100 Member-Owners, representing approximately 250
grocery stores throughout the Pacific Northwest.
“Through our new partnership with URM, the number one food
distributor in the Inland Northwest, Alkaline88® has access to even
greater distribution in this very important growth region,” said
Frank Lazaran, President and CEO of The Alkaline Water Company. “We
will direct ship to them and have access to not only hundreds of
stores, but multiple grocery banners in four states.”
“Alkaline88 was the pioneering brand for bulk premium water in
the United States. URM stores don’t yet carry a bulk alkaline
water, so we have a great opportunity to continue blazing the
trail. The Alkaline88 1-Gallon is the best-selling bulk alkaline
water in the country, by a wide margin. Both it and our 2-Liter are
fantastic products to provide Smooth Hydration™ to shoppers at
URM’s iconic Northwest grocers.”
URM’s stores include Rosauers Supermarkets, Super 1 Foods,
Yoke’s Fresh Market, and many others that have been serving their
communities in Washington, Oregon, Idaho, and Montana for many
decades. Alkaline88® products are now available to URM and will
appear on store shelves as early as November. For more information
visit urmstores.com.
About The Alkaline Water Company:
The Alkaline Water Company is the Clean Beverage® company making
a difference in the water you drink and the world we share.
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH alkaline drinking water with trace minerals and electrolytes and
boasts our trademarked label “Clean Beverage.” 2021, The Alkaline
Water Company was pleased to welcome Shaquille O’Neal to its board
of advisors and to serve as the celebrity brand ambassador for the
Alkaline88®.
To purchase The Alkaline Water Company’s products online, visit
us at www.alkaline88.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements:
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, that
the Company has a great opportunity to continue blazing the trail
with URM stores.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans,
expectations, and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations, or intentions will prove to be accurate. Readers
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the reports
and other documents the Company files with the SEC, available at
www.sec.gov, and on the SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221012005179/en/
The Alkaline Water Company Inc. Jeff Wright Director of
Investor Relations 866-242-0240
investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233
jessica@elev8newmedia.com
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