Halston Announces Sleepwear Collaboration With Homebodii
02 December 2022 - 02:27AM
Business Wire
The capsule collection with the luxury
Australian bridal loungewear brand marks Halston’s first
collaboration under new Creative Director, Ken Downing
Halston, a division of Xcel Brands and one of the most iconic
names in American fashion, today announced a collaboration with
Australian luxury sleepwear brand, Homebodii. The 12-piece capsule
collection will launch November 30 on Halston.com and with select
Australian retailers, including David Jones. Homebodii x Halston
marks the first collaboration for the Halston brand under its new
Creative Director, Ken Downing.
“Halston x Homebodii is glamorous, fun, sexy and sophisticated,
the ultimate in stylish sleepwear. Would you expect anything less
from HALSTON!,” said Downing. “Collaborating with Ingrid was a
dream because blurring the lines of conventional dressing is a
hallmark of HALSTON. I’m obsessed with the Bianca cami, the Houston
slip, and the Jerry palazzo pant which can be easily worn for a
fabulous evening out, or an intimate night in.”
The collection epitomizes Homebodii’s effortless sensuality and
evokes Halston’s disco-era allure. Homebodii founder and designer
Ingrid Bonnor often takes inspiration from the striking natural
beauty of the Gold Coast area’s miles long beaches, exotic flora
and fauna, mountains, and rainforest. She built the brand on an
ethos of effortless, wearable, pieces that compliment Australia’s
idyllic lifestyle.
“We are thrilled to partner with a brand as renowned and
glamorous as Halston,” Bonnor said. “This collection pays homage to
Halston’s incredibly chic heritage while also taking inspiration
from our spectacular seaside location. We had loads of fun
imagining how the spectacular ‘Halstonettes’ might have worn some
of the pieces from this collection.”
When Homebodii debuted its first collection of bridal robes in
2012, the brand quickly found an international fan base eager for
its beautiful yet easy-to-wear pieces. In fact, Homebodii’s Farrah
robe is the number one most pinned bridal robe on Pinterest, with
over 2 million pins. The Halston x Homebodii collection will be
available in sizes XXS – XXL and will retail from $89.95 for a long
bias-cut slip to $189 for a fringe-sleeve robe.
About Hombodii
Homebodii is a leading Australian luxury sleepwear and intimates
brand launched in 2012 by Ingrid Bonnor. Known for whimsical
campaigns, exclusive prints and distinctly feminine styling,
Homebodii has expanded from its initial bridal robe collection into
pyjamas, robes, intimates, loungewear, lifestyle, gifting, and
kids’ sleepwear. Homebodii is stocked in leading international and
Australian retailers and e-tailers including Nordstrom,
Bloomingdales, Revolve Clothing, Anthropologie, The Iconic, David
Jones and online at Homebodii.com.
About Halston
Roy Halston Frowick was the creator of luxury American fashion,
whose ground-breaking designs continue to influence today’s fashion
industry and define iconic American style. Halston used what became
his signature materials of jersey, cashmere, and ultrasuede to
reinvent the jumpsuit, the shirtdress, and the classic caftan,
leaving an indelible mark on fashion. Today Halston is a luxury
lifestyle brand – mixing legacy codes with a modern edge to create
an effortless collection of women’s ready-to-wear and dresses.
About Xcel Brands
Xcel Brands, Inc. (NASDAQ:XELB) is a media and consumer products
company engaged in the design, production, marketing, wholesale,
and direct-to-consumer sales of branded apparel, footwear,
accessories, jewelry, home goods and other consumer products, and
the acquisition of dynamic consumer lifestyle brands. The company
has sold in excess of $3BB US in retail sales through live
streaming on TV. Xcel was founded by Robert W. D'Loren in 2011 with
a vision to reimagine shopping, entertainment, and social media as
one. Xcel owns the Isaac Mizrahi, Judith Ripka, Halston, and C.
Wonder brands, and it owns and manages the Longaberger brand
through its controlling interest in Longaberger Licensing LLC,
pioneering a ubiquitous sales strategy which includes the promotion
and sale of products under its brands through interactive
television, brick-and-mortar retail, e-commerce and peer to peer
channels. Headquartered in New York City, Xcel Brands is led by an
executive team with significant livestream production,
merchandising, design, production, marketing, retailing, and
licensing experience, and a proven track record of success in
elevating branded consumer products companies. With an experienced
team of professionals focused on design, production, and digital
marketing, Xcel maintains control of product quality and promotion
across all of its product categories and distribution channels.
Xcel differentiates by design. www.xcelbrands.com
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Halston/Xcel Brands Media Contact: Berns Communications
Group Alissa Heumann/Lori Rhodes aheumann@bcg-pr.com /
lrhodes@bcg-pr.com
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