Zillow's new integration lets renters know
exactly where their next apartment is located within the
building
SEATTLE, March 15,
2023 /PRNewswire/ -- Apartment hunters using Zillow
can now see the exact location of available units — and even what
their view would be — at thousands of participating properties.
Zillow Rentals' new integration with Engrain's interactive map
platform lets renters understand what floor an available apartment
is on; if it's facing a shared outdoor space, like a garden or
pool; or if the view is of a street or parking lot. The interactive
maps also allow renters to click on available units to book a tour
or request to apply, in much the same way they would select concert
tickets when buying online.
Engrain's Unit Map technology is currently used on more than
3,600 apartment building pages on Zillow and available to renters
using Zillow on their desktop or through the mobile app.
"Regardless of how detailed the apartment description is or how
beautiful the listing photos are, a renter can't get a full grasp
of the surroundings until they take the time to do an in-person
tour, until now," says Michael
Sherman, vice president of Zillow Rentals. "For renters who
have specific preferences like wanting a nice view or being away
from the busy elevator bank, Unit Maps are a major time-saver. They
can help a renter narrow down which units they want to see in
person."
Zillow's integration with Engrain is another example of how the
company is meeting renter demand for digital tools. Zillow features
like 3D Home® tours, and other building information such
as Walk Score® and Bike Score® help renters
quickly narrow their options and avoid wasting time touring
apartments that are not a good fit.
When renters are ready to commit to the in-person tour, they can
do it with the click of a button. Zillow recently announced
automated tour scheduling for apartment-seeking renters, allowing
them to book a tour in the same way they book a restaurant
reservation.
"We are investing in integrations and products to make the
apartment hunt easier and help people get into their next home more
seamlessly," Sherman said. "Renters want and deserve as much
information as possible during their search, and by the time
they're ready for an in-person tour or to apply, the property
managers will know they're working with a renter who's serious
about their move."
About Zillow Group
Zillow Group, Inc.
(NASDAQ: Z and ZG) is reimagining real estate to make it easier to
unlock life's next chapter. As the most visited real estate website
in the United States,
Zillow® and its affiliates offer customers an on-demand
experience for selling, buying, renting, or financing with
transparency and ease.
Zillow Group's affiliates and subsidiaries include
Zillow®; Zillow Premier Agent®; Zillow Home
Loans™; Zillow Closing Services™; Trulia®; Out
East®; StreetEasy®; HotPads®; and
ShowingTime+SM, which houses ShowingTime®, Bridge
Interactive®, dotloop®, and interactive floor
plans. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org).
About Engrain
Engrain is transforming the
way people find, lease, and manage property. A recognized leader in
next-generation touring technology and map-based data visualization
software, Engrain's products boast advanced integrations and
technical flexibility for any real estate technology stack. Our
SightMap and TouchTour product lines amplify the online user
experience when searching, touring and leasing properties. Our
Asset Intelligence product is derived from SightMap by influencing
bottom line results for property management, builders, developers
and owners of real estate in the US. A nearly 80 billion dollar industry, multifamily real
estate spans over 150k locations in
the United States alone. Engrain's
5% market share, with virtually no direct competitors, is an
indicator of the available exponential growth planned in the coming
years. For more information, visit engrain.com.
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SOURCE Zillow