Starting Today, Inaugural Hoonicorn Vs The
World: Season 2 In-Game Event Features the Legendary Racer, His
Cars and Drag Racing Lessons with His Daughter, Lia
Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive
entertainment, announced that NaturalMotion, a subsidiary of Zynga
Inc., is the official game partner of professional rally driver and
Internet phenomenon, Ken Block, for the popular mobile drag racing
game, CSR Racing 2 (CSR2). In the game, players collect and tune
the hottest and latest cars to compete on tracks – all in
unsurpassed state of the art graphics and high visual fidelity.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211129005194/en/
Zynga Announces Multi-Year Partnership
with Racing Icon Ken Block for CSR Racing 2 (Graphic: Business
Wire)
Ken Block, who first entered the competitive rally racing world
in 2005, created his award-winning viral video series, Gymkhana,
shortly thereafter, paving the way for the creation of the Hoonigan
brand. As a co-founder of DC Shoes, a winner of 16 U.S. rallies,
six-time Global RallyCross Championship race winner and an X Games
superstar, Ken Block is both a racing legend and a social media
sensation.
CSR2 kicks off its partnership with Ken Block with the premiere
of the Hoonicorn vs. The World 2 in-game event today, which will
run through December 7, 2021, in conjunction with the series’
broadcast season on the popular Hoonigan YouTube channel.
Hoonicorn vs. the World 2, which pits Block’s 1,400hp AWD Ford
Mustang Hoonicorn RTR V2 in straight line races versus some of the
world’s fastest-in-class vehicles, is narrated by Ken Block and his
daughter Lia, an aspiring race car driver who was introduced to the
world of racing by her father at an early age. As a special
highlight of the in-game event, players can get racing tips by
following Ken as he teaches Lia to drag race.
“I am stoked to kick off this exciting partnership with CSR2,
which enables players around the world to experience the thrill and
adrenaline of driving the Hoonicorn from the comfort of their
mobile phone,” said Ken Block. “Racing my daughter, Lia, in the
game makes this campaign so fun to me, and I look forward to
sharing my passion for racing with the CSR2 gaming community.”
Through the partnership, CSR2 introduces players to “hooning,” a
mix of aggressive and precision driving that Ken Block has become
known for performing in a variety of race-prepared vehicles. As
part of the collaboration, all of Ken Block and Hoonigan’s cars
will also be featured in-game, and Block’s real-life vehicles and
gear will feature the CSR2 logo.
“We are extremely excited to embark on this multi-year
partnership with Ken Block, which marks an important milestone for
CSR2,” said Julian Widdows, Vice President of CSR2 Racing. “Ken’s
artistic and fearless approach to racing has ignited the passion of
speed enthusiasts around the world. He is a racing legend, and we
look forward to bringing his extraordinary talent to the mobile
screen.”
The new Hoonicorn vs. The World 2 in-game event brings to CSR2
Block’s 1,400 horsepower Ford Mustang RTR Hoonicorn V2, which
represents an upgrade to Block’s original Hoonicorn. Players can
race Ken’s car against CSR2’s 15 fastest cars, including the Ford
Mustang Cobra Jet, SSC Tuatara and Weaver Customs’ Twisted
Mistress. Through a total of 40 races, players can earn in-game
rewards including special parts and new upgrades.
CSR2 is available to download for free on the App Store as well
as on Google Play.
To view the official game trailer and supporting assets, please
visit:
https://www.dropbox.com/sh/gdua6wp1rmqzx2q/AADswdp84lW84DIQLLJYqu5ha?dl=0
For more information, visit: CSR2 Website Facebook Twitter
Instagram
About Zynga Inc.
Zynga is a global leader in interactive entertainment with a
mission to connect the world through games. With massive global
reach in more than 175 countries and regions, Zynga has a diverse
portfolio of popular game franchises that have been downloaded more
than four billion times on mobile including CSR RacingTM, Empires
& PuzzlesTM, FarmVilleTM, Golf RivalTM, Hair ChallengeTM, Harry
Potter: Puzzles & SpellsTM, High Heels!TM, Merge Dragons!TM,
Merge Magic!™, Queen BeeTM, Toon Blast™, Toy Blast™, Words With
FriendsTM and Zynga PokerTM. With Chartboost, a leading mobile
advertising and monetization platform, Zynga is an industry-leading
next-generation platform with the ability to optimize programmatic
advertising and yields at scale. Founded in 2007, Zynga is
headquartered in California with locations in North America, Europe
and Asia. For more information, visit www.zynga.com or follow Zynga
on Twitter, Instagram, Facebook or the Zynga blog.
Forward-Looking Statements
This message contains forward-looking statements relating to a
multi-year partnership with Ken Block and related future game
events and features in CSR Racing 2. Forward-looking statements
often include words such as “will,” “expect,” “plan,” “intend,” and
statements in the future tense are generally forward-looking. The
achievement or success of the matters covered by such
forward-looking statements involves significant risks,
uncertainties and assumptions. Undue reliance should not be placed
on such forward-looking statements, which are based on information
available to us on the date hereof. We assume no obligation to
update such statements. More information about these risks,
uncertainties and assumptions is or will be described in greater
detail in our public filings with the Securities and Exchange
Commission (the “SEC”), copies of which may be obtained by visiting
our Investor Relations website at http://investor.zynga.com or the
SEC’s web site at www.sec.gov.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211129005194/en/
Zynga Media Contact: Jenny Taylor jetaylor@zynga.com
(310) 849-0648
Ken Block Media Contact: Travis Clarke
tclarke@teamwass.com (760) 602-6200
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