Top Memory Chip Makers See Gains In Market Share, Others Don't
01 October 2009 - 5:44AM
Dow Jones News
Chip makers are breathing a sigh of relief as the supply/demand
balance in the long-depressed memory market stabilizes chip prices,
but some smaller players could be left behind as the industry
recovers.
Top memory makers, such as Samsung Electronics Co. (005930.SE)
and Micron Technology Inc. (MU), decided early to invest in
expansion, seen now as prescient decisions that will likely lead to
big gains in market share over the next year.
"They are going to hit the sweet spot perfectly," Raymond James
analyst Hans Mosesmann said. "Those are the two guys that are just
really going to do well over the next year."
Meanwhile, smaller players - which conserved cash to make up for
widening losses - are finding it difficult to fund the
manufacturing expansions needed to defend their market share
against bigger rivals. Long waits for new equipment could keep any
chip makers that haven't already beefed up manufacturing capacity
out of the race for several months.
Samsung and Micron, along with Hynix Semiconductor Inc.
(000660.SE) and Elpida Memory Inc. (6665.TO), are leaders in the
market for memory chips, which store electronic data in everything
from computers and servers to mobile phones.
For the past three years, the industry has been stuck with a
huge oversupply of chips, resulting in massive price drops and big
losses for manufacturers. However, prices have stabilized in recent
months as chip makers slashed capacity to stave off bankruptcy and
formerly large players, such as Germany's Qimonda AG, went
under.
The industry is notoriously cyclical, and mounting losses have
historically been followed by strong profits - but only for the
companies that can restart production quickly.
In this still-nascent recovery, Samsung and Micron look to be in
the best position to take advantage. Unlike others that posted
years of losses, Samsung has only recently turned into the red.
With market share for the two main types of memory chips, DRAM and
flash memory, at 34% and 40%, respectively, according to iSuppli,
Samsung has the volume to profit, while others perish.
Meanwhile, Micron's $400 million purchase of Qimonda's stake in
Inotera Memories Inc. (3474.TW) last year will allow Micron to
quickly add manufacturing capacity as making chips again becomes
profitable.
Micron's lead in the memory race has spurred a giant leap in its
stock price. Shares have more than tripled since reaching multiyear
lows below $2 last November. The stock was recently down 2.7% to
$8.17 as investors took profits following better-than-expected
fiscal fourth-quarter results Tuesday.
Mosesmann said Micron, currently the fourth-largest producer of
both types of memory chips, could double its market share over the
next year.
Other memory makers will have a tough time catching up as
manufacturing equipment is currently hard to get, iSuppli memory
analyst Michael Yang said. A company placing an order for chip
equipment today would have to wait about six to nine months for
delivery, he said. Normal wait times are between one and two
months.
"Even if they do it now, they need to get in line," Yang
said.
Micron Chief Executive Steve Appleton said that over the next
couple years, he isn't expecting much additional manufacturing
capacity from competitors, besides Samsung and potentially
Elpida.
"In terms of optimizing some of the facilities that were in
place, there's not a lot of capital for that to happen outside of
what we're probably doing," Appleton said.
-By Jerry A. DiColo; Dow Jones Newswires; 212-416-2155;
jerry.dicolo@dowjones.com