NORTHBROOK, Ill., March 6, 2015 /PRNewswire/ -- Allstate
Insurance Company and legendary motorcycle designers Rick Fairless and Arlen Ness, Inc. will unveil
their first-ever collaborative creation at Daytona Bike Week on
Friday, March 6. The custom Allstate
Victory Gunner Bike is this year's grand prize for the sixth annual
Allstate Motorcycle Sweepstakes.
The Victory will be comprised of Ness-signature parts and a
custom paint job by Fairless. Notable features also include Ness
billet grips, pegs and side covers, Ness-modified modular
handlebars and Fairless custom motor cages. Cory Ness, Arlen
Ness' son, was the brainchild behind the custom-built
bike.
"Allstate is once again proud to partner with these incredible
legends to produce a true piece of motorcycle art," says Allstate
Marketing Vice President Pam
Hollander. "We're excited to offer riders an opportunity to
win a bike that takes customization to a whole new level."
The bike will make its debut at the Allstate Rider Protection
Zone, located at Daytona Speedway. Riders in attendance will have
the opportunity to see the one-of-a-kind bike in person, enter the
sweepstakes for a chance to win the motorcycle, and view some of
the other custom bikes Allstate showcases. Fairless himself will
also be on-hand March 6 and 7 to sign
autographs, take pictures and talk about the bike with fellow
riders.
"When I heard I was going to get the chance to collaborate with
the Arlen Ness team on this year's Allstate Sweepstakes bike, I
couldn't wait to get started," Fairless said. "It was an awesome
experience working with the Ness gang, and I think we came out with
a truly unique motorcycle. The Victory 'Gunner' is now a Victory
'Stunner,' and I hope that everyone signs up for a chance to win
this cool custom."
"It was great for our team to not only work on another creation
for Allstate, but also to be able to team up with Rick Fairless," Cory
Ness said. "We modified the tank and rear fender to add some
cafe styling cues, loaded it up with Ness billet accessories from
front to back and let Rick finish it up with a wild paint job.
Someone is going to be very happy to win this motorcycle."
After the unveiling, the Allstate Victory Gunner will be on
display at the Allstate Rider Protection Zone, which will be making
an appearance at multiple rallies throughout the year including the
following:
- Daytona Bike Week: Daytona Beach,
Fla. (March 6-14)
- Arizona Bike Week: Scottsdale,
Ariz. (March 25-29)
- Leesburg Bikefest: Leesburg,
Fla. (April 24-26)
- Republic of Texas Rally: Austin,
Texas (June 11-14)
- Thunder in the Valley: Johnstown,
Pa. (June 25-28)
- Sturgis Motorcycle Rally: Sturgis,
S.D. (Aug. 1-8)
Participants can enter the Allstate Motorcycle Sweepstakes
through Feb. 28, 2016, online at
www.allstatemotorcyclesweepstakes.com, or at the Allstate Rider
Protection Zone which visits select rallies across the country (see
above for upcoming stops). The winner will be announced in
March 2016.
About Allstate®
The Allstate Corporation
(NYSE: ALL) is the nation's largest publicly held personal lines
insurer, protecting approximately 16 million households from life's
uncertainties through auto, home, life and other insurance offered
through its Allstate, Esurance, Encompass and Answer Financial
brand names. Allstate is widely known through the slogan "You're In
Good Hands With Allstate®." The Allstate brand's network
of small businesses offers auto, home, life and retirement products
and services to customers in the United
States and Canada. In 2014,
The Allstate Foundation, Allstate, its employees and agency owners
gave $34 million to support local
communities. Allstate employees and agency owners donated 200,000
hours of service across the country.
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SOURCE Allstate Insurance Company