-- Survey of 5,500 smartphone consumers details new
opportunities for providers and recommendations for driving revenue
based on subscribers' service preferences, expectations and
willingness to pay
PARIS, July 21, 2015 /PRNewswire/ -- Extensive
research carried out by Alcatel-Lucent (Euronext Paris and NYSE:
ALU) has revealed that consumers are increasingly looking to
service providers to offer them high-definition voice and video
calling services over LTE and Wi-Fi®.
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In a study of 5,500 smartphone owners in the U.S., the U.K.,
Japan and Brazil, Alcatel-Lucent also identified how new
technologies such as wearables, connected homes and cars, and the
Internet of Things will change the way they use services and
interact with their mobile devices in the future.
Service providers are seeing voice and messaging service
revenues erode in the face of competition from a plethora of
companies delivering smartphone apps. To counteract this trend and
allow service providers to grow their business with innovative
revenue-generating offers, Alcatel-Lucent, in collaboration with
research-based consultancy, Penn Schoen Berland, has identified the
new services that smartphone users want, and how they expect
to use and pay for them in a set of reports titled "5,504
Smartphone Consumers Can't be Wrong – 7 New Mobile Service
Opportunities".
In the seven reports, Alcatel-Lucent investigates future demand
growth for voice, messaging, video calling and upcoming
communication service innovations for consumers and connected
'things', including wearables and connected cars. The reports also
address new ways for enterprises to engage with their
smartphone-owning customers. Providing clear recommendations and a
breakdown of demographics, service providers can use the
information to differentiate their offers, explore ways to tailor
services to various customer segments, and in turn, grow their
revenue.
Key findings from the research:
- More than 30% of U.S. consumers expect that the ability to
experience VoLTE-enabled high-definition voice will lead them to
make more or longer calls.
- Around half of consumers surveyed in the U.S. and U.K. and 80%
of those surveyed in Brazil expect
to use video calling more over the next five years.
- More than 60% of smartphone consumers in U.S., U.K. and
Brazil are interested in using
video calls to interact with enterprises.
- Between 78% and 97% of all respondents said they will use Wi-Fi
calling if offered by their service provider. Addressing areas of
poor coverage is the primary motivator in the U.S., the U.K. and
Brazil while saving minutes in the
voice plan is the main driver in Japan.
- More than 60% of U.S., U.K. and Japanese smartphone consumers
are willing to pay for machine-triggered communication services,
with that percentage rising even higher in Brazil.
Josh Aroner, Vice President,
IP Platforms, Alcatel-Lucent, said: "Smartphone owners today
know what they want in terms of apps and services and this report
helps service providers cut through the clutter, identify
opportunities for differentiation from over-the-top players, and
recognize real business benefits. Through our expertise in IP
networking and ultra-broadband access, we're eager to work with
customers to glean actionable insights from primary consumer data
such as this. And we can help them pursue new mobile service
opportunities using our extensive portfolio – including our
Rapport™ cloud communications software, which simplifies services
delivery while enabling service innovation."
Accessing the Report
Alcatel-Lucent will release the research and recommendations in
seven bi-weekly reports through the end of October 2015. Opt-in to receive the reports or
access them from a dedicated Internet page. They include:
- "I See You" – From Voice to Video, to be released on
August 4.
- "Set The Bar High" in Wi-Fi Calling, to be released on
August 18.
- "There's An App For That!" – Mobile Calling and Texting, to be
released on September 1.
- "Revenue Ahead" – Service Innovation Ideas, to be released on
September 15.
- "Disposable Me" in the Era of Privacy, to be released on
September 29.
- "Kick it up a Notch" in Business to Consumer Interactions, to
be released on October 13.
- "Call Me – Maybe" - the Internet of Things, to be released on
October 27.
More Information
- Insight Reports
- Demographics
- Blog
About Penn Schoen Berland
Penn Schoen Berland (PSB) is a
global strategic communication advisory rooted in the science of
public opinion that specializes in messaging and strategy for
blue-chip political, corporate, and entertainment clients. PSB has
over 40 years of experience leveraging unique insights about
consumer opinion to provide clients with a competitive advantage,
what we call Winning Knowledge™. Penn Schoen Berland serves Fortune 100 corporations
and has helped elect more than 30 presidents and prime ministers
around the world. PSB is a part of Y&R Brands and WPP.
About Alcatel-Lucent (Euronext Paris and NYSE: ALU)
Alcatel-Lucent is the leading IP networking, ultra-broadband
access and cloud technology specialist. We are dedicated to making
global communications more innovative, sustainable and accessible
for people, businesses and governments worldwide. Our mission is to
invent and deliver trusted networks to help our customers unleash
their value. Every success has its network.
For more information, visit Alcatel-Lucent on:
http://www.alcatel-lucent.com, read the latest posts on the
Alcatel-Lucent blog http://www.alcatel-lucent.com/blog and follow
the Company on Twitter: http://twitter.com/Alcatel_Lucent.