From Tickets to Tastings: American Express Introduces The Anniversary Collection to Celebrate 25 Years of the Membership Rewa...
01 July 2016 - 4:55AM
Business Wire
- Make-A-Wish® Partnership Helps Grant 25
Wishes for Children with Life-Threatening Illnesses
To celebrate 25 years of the Membership Rewards program,
American Express (NYSE:AXP) debuted the Anniversary Collection, a
curated collection of premium entertainment, sports and dining
experiences, all available with Membership Rewards points. The
collection opens up once-in-a-lifetime experiences for Card
Members, with rewards ranging from a private dinner alongside
Michelangelo’s David at the Galleria dell’Accademia to sought-after
and sold-out tickets to see marquee artists, bands and theatre
performances, including Hamilton (on Broadway). Eligible Card
Members enrolled in the Membership Rewards program can shop the
collection by visiting www.americanexpress.com/MR25th.
"Since we created the first credit card reward program in 1991,
our Card Members have fueled millions of rewarding and
extraordinary experiences with Membership Rewards points,” said
Christopher Cracchiolo, VP Membership Rewards & Loyalty
Benefits, American Express. “We’re thanking our Card Members by
bringing together some of the most exclusive access we have, and
opening up those experiences to Card Members on points. We also
wanted to make extraordinary experiences happen for those in need,
and we’re thrilled to work with Make-A-Wish to help grant 25 wishes
this year.”
American Express Card Members can join in making wishes a
reality by using Membership Rewards points for a donation to
Make-A-Wish.
With the Anniversary Collection, Card Members can use points
to:
- See Broadway’s Hamilton –
Tickets for Broadway’s hit musical Hamilton live in New
York
- Learn how to maximize points and
miles – A one-on-one consultation with The Points Guy, Brian
Kelly, a renowned travel and points expert who has used millions of
points and miles to travel around the world
- Enjoy a private dinner inside the
Galleria dell’Accademia, home of Michelangelo’s David – Private
tour of the Galleria dell’Accademia led by Count Vittorio Carioni,
followed by a Tuscan dinner inside the Galleria
- Experience a Nike Campus tour,
custom golf clubs, and play a round with Top 50 Golf
Instructor Brian Mogg – Tour Nike’s Oregon campus, get
fitted for a new set of custom golf clubs (included with package)
and play a round of golf at award-winning golf course Pumpkin
Ridge
- Own an NFL football
autographed by NFL legend Joe Montana
- Take a private vineyard tour –
Private tour and picnic led by the winemakers at Joseph Jewell
winery, in Forestville, CA
- Sail charter with National
Geographic photographer Laura Grier— Award-winning Nat Geo
photojournalist Laura Grier invites you to a weeklong sailing
adventure in the Indonesian archipelago, where you will learn how
to capture the beauty of the Indonesian Islands with your own
lens
- Learn the art of Mixology –
Private lesson with expert, award-winning mixologist Yael
Vengroff
- Explore great products
including: Tumi Tegra-Lite® Max Continental Expandable
Carry-Ons, The Dream Team: The Casper Mattress, Pillows, and Sheets
(FULL), and more
Giving the Gift of Experiences with Make-A-Wish
To spread the joy even further, American Express teamed
up with Make-A-Wish to help grant 25 wishes to children with
life-threatening illnesses. Card Members can help make more wishes
come true by using Membership Rewards points for a donation to
Make-A-Wish.
"We are thrilled to be working with our friends at American
Express and their Card Members to help grant more wishes for
children with life-threatening medical conditions," said David
Williams, Make-A-Wish America president and chief executive
officer. "A wish-come-true is a game-changer for kids in the
fight against their illness, and supporters like American Express
make those wishes possible. With their help, we will continue to
grant even more incredible wishes that will help make life better
wish kids and their families, forever."
Products and experiences are available to Card Members enrolled
in the Membership Rewards program. They are available on a
first-come, first-serve basis on the Membership Rewards 25th
Anniversary website and some rewards have limited quantities. For
the full list of products, experiences and relevant dates, visit
www.americanexpress.com/MR25th.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com and connect with us
on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products, services and corporate responsibility
information: charge and credit cards, business credit cards, Plenti
rewards program, travel services, gift cards, prepaid cards,
merchant services, corporate card, business travel and
corporate responsibility.
About Make-A-Wish
Make-A-Wish grants the wishes of children with life-threatening
medical conditions to enrich the human experience with hope,
strength and joy. According to a 2011 U.S. study of wish impact,
most health professionals surveyed believe a wish-come-true has
positive impacts on the health of children. Kids say wishes give
them renewed strength to fight their illness, and their parents say
these experiences help strengthen the entire family. Headquartered
in Phoenix, Make-A-Wish is one of the world's leading children's
charities, serving children in every community in the United States
and its territories. With the help of generous donors and more than
28,000 volunteers, Make-A-Wish grants a wish somewhere in the
country every 35 minutes. It has granted more than 270,000 wishes
since its inception in 1980; more than 14,800 in 2015 alone. Visit
Make-A-Wish at www.wish.org to learn more.
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version on businesswire.com: http://www.businesswire.com/news/home/20160630006234/en/
Melanie Backsmelanie.l.backs@aexp.com212-640-2164
American Express (NYSE:AXP)
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