American Express (NYSE: AXP) announced today its 12th annual
Small Business Saturday, which will take place on November 27th.
The campaign, part of the company’s goal to drive $100 billion in
reported consumer spending at small businesses from 2021 through
2025,1 features a series of initiatives to drive consumers to Shop
Small® during the holiday season, including:
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the full release here:
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Aunts et Uncles in Brooklyn, NY
- New nationwide marketing campaign and new ways to Shop Small as
well as complimentary downloadable resources for merchants to help
promote their businesses and rally communities
- Google Shopping collaboration to create shoppable digital
murals displaying locally-sourced products across U.S. cities
- Shop Small x ByBlack online marketplace powered by
mission-driven retailer Showfields
- Launch of new grant program in partnership with Main Street
America to support underrepresented small businesses
“Excitement is building among consumers and small businesses
ahead of the holidays, with 63% of small business owners surveyed
reporting that they are preparing for a bigger holiday shopping
season than last year despite supply chain shortages and other
challenges due to the pandemic,” said Elizabeth Rutledge, Chief
Marketing Officer at American Express. “We’re rallying consumers to
help deliver a strong holiday season for small businesses in
communities across the country. It’s so important to support our
favorite small businesses not only on Small Business Saturday but
throughout the holiday season and all year long.”
According to the American Express Shop Small Impact survey, more
than half (56%) of small businesses surveyed agree that this year’s
Small Business Saturday is more critical than ever for their
business and 78% say holiday sales will impact their ability to
keep their doors open in 2022. In fact, consumers shopping small
this holiday season have the potential to contribute an estimated
$695B into the U.S. small business economy2.
With 80% of consumers surveyed stating they are likely to Shop
Small this holiday season, small business owners can utilize
American Express’ Shop Small Studio for complimentary downloadable
posters, social media posts and more to help them garner attention
for their business and rally their communities. From savings on
tools to help with marketing, operations and more, merchants can
access a suite of offers curated by American Express on business
services, valued at over $8,0003, to help them get their business
ready for shoppers this holiday season and all year long here.
Small business owners can also access new signage and marketing
materials for U.S. merchants that let customers know they're
"Always Welcome” here.
“The past year has presented unique challenges for small
business owners across the country. It has never been more vital to
support the small businesses that make our communities unique and
contribute to the culture of our neighborhoods,” said Nicole and
Michael Nicholas owners of Aunts et Uncles in Brooklyn, NY. “We are
honored to be participating in Small Business Saturday. It provides
us with an opportunity to connect with our local community and
remind them to get out and Shop Small all holiday season.”
Consumers can find American Express accepting independent
retailers near them and across the nation by visiting the Shop
Small Map. The company is providing new ways for consumers to
support small businesses the entire holiday season through the
following new initiatives:
NEW SPIN ON HOLIDAY SHOPPING WITH GOOGLE Building on the
beloved tradition of visiting holiday window displays, Google and
American Express are unveiling shoppable digital murals in New
York, Los Angeles, Chicago and Boston to encourage consumers to
shop at small businesses this holiday season. The murals – painted
by local artists -- will feature over 25 products sourced solely
from local small businesses. Using Google Lens, consumers will be
able to discover and shop the murals from their phones. Mural
locations will be unveiled later in November. As part of their
partnership, the companies are also committed to helping thousands
of small businesses enhance their digital presence this holiday
season by offering a complimentary Grow with Google digital
workshop for small businesses.
SHOP SMALL x BYBLACK MARKETPLACE As an extension of
ByBlack, a national business directory and certification program
for Black-owned businesses expanded in partnership with the U.S.
Black Chambers, Inc., American Express is launching the Shop Small
x ByBlack online marketplace powered by Showfields. In addition,
American Express will open a ByBlack Bazaar pop-up shop featuring
ByBlack certified businesses in Los Angeles on December 11th and
12th, prioritizing Black-owned businesses that do not have a
physical brick and mortar presence to help them connect with
customers this holiday season.
BACKING SMALL: INCLUSIVE GRANT PROGRAM The economic
effects of the pandemic have shown the importance of getting small
businesses funding when they need it most: 72% of small businesses
surveyed say that grant funding would help keep their business open
for another year. In response, American Express is launching a
$1.65 million Inclusive Backing grant program with nonprofit
partner Main Street America. The goal of the program is to provide
hundreds of underrepresented small businesses with financial
support as well as other resources to address their critical needs
and challenges. Small business owners can learn more about how to
apply to receive a grant here.
ABOUT AMERICAN EXPRESS American Express is a globally
integrated payments company, providing customers with access to
products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com and connect
with us on facebook.com/americanexpress,
instagram.com/americanexpress,
linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products, services and corporate responsibility
information: personal cards, business cards, travel services, gift
cards, prepaid cards, merchant services, Accertify, Kabbage, Resy,
corporate card, business travel, diversity and inclusion, corporate
responsibility and Environmental, Social, and Governance
reports.
ABOUT SMALL BUSINESS SATURDAY November 27 is the 12th
annual Small Business Saturday, proudly backed by American Express.
Dedicated to supporting the diverse range of local businesses that
create jobs, help boost the economy, and enhance neighborhoods
around the country, Small Business Saturday was created by American
Express in 2010 in response to small business owners’ most pressing
need: getting more customers. Learn more at and connect with us on
ShopSmall.com, instagram.com/shopsmall,
facebook.com/SmallBusinessSaturday.
ABOUT SHOP SMALL Shop Small is a movement that supports
small, independent businesses and calls attention to the valuable
and distinct contributions they make to their communities and the
economy. Shop Small celebrates small businesses ranging from retail
stores and restaurants to fitness studios and salons, and
everything in between. The Shop Small movement was spurred by the
widespread participation in Small Business Saturday, a day founded
in 2010 by American Express. This national holiday shopping
tradition is dedicated to celebrating small businesses and driving
more customers through their doors on the Saturday after
Thanksgiving. November 27, 2021 marks the 12th annual Small
Business Saturday, proudly backed by American Express. Learn more
and connect with us on ShopSmall.com, instagram.com/shopsmall,
facebook.com/SmallBusinessSaturday
ABOUT THE AMERICAN EXPRESS SHOP SMALL IMPACT STUDY The
American Express Shop Small Impact Study consisted of two studies
conducted by Teneo on behalf of American Express. The consumer
survey was an anonymous online survey conducted from October 13-18,
2021 among a sample of 1,013 adults 18 years of age and older.
Consumer data is weighted by five variables: age, sex, geographic
region, race and education to ensure reliable and accurate
representation of the total U.S. population, 18 years of age and
older based on U.S. Census data. The small business owner survey
was conducted online among a sample of 523 small business
owners/managers in the U.S. from October 12-19, 2021. Respondent
companies must conduct sales in a physical location in one of the
following industries: arts/entertainment/recreation, retail trade,
restaurant/bar/coffee shop/hotel/hospitality, or personal
services.
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS This
release includes forward-looking statements, which are subject to
risks and uncertainties. The forward-looking statements contain
words such as “expect,” “estimate,” “goal,” “intend,” “plan,”
“aim,” “will,” “may,” “should,” “could,” “would,” “likely,” and
similar expressions. Actual results may differ from those set forth
in the forward-looking statements due to a variety of factors,
including those described in American Express’ filings with the
Securities and Exchange Commission. Readers are cautioned not to
place undue reliance on these forward-looking statements, which
speak only as of the date on which they are made. American Express
undertakes no obligation to update or revise any forward-looking
statements.
Source: American Express Company
Location: U.S.
1 Based on spend as reported by consumers in surveys
commissioned by American Express (not actual receipts or
sales).
2 The analysis of the 2021 potential impact from holiday
spending, was conducted by Econsult Solutions, Inc. (ESI). ESI
calculated the number and composition of small businesses in the US
using data from the U.S. Census Statistics of US Businesses and the
Bureau of Economic Analysis and spending among all US small
businesses in select industries using the American Express Shop
Small Impact small business owner survey data from Teneo on
estimated revenue at small businesses during the 2021 holiday
period.
3 Value based on offer savings available via Amex Offers for
Merchants as of November 1, 2021. Value calculated by totaling the
lowest possible reward or savings amount for each offer and assumes
a merchant took advantage of the full length of any subscription
plan where relevant, across all Amex Offers for Merchants third
party offers. Offers and value of offers are subject to change
without notice to you. Visit americanexpress.com/merchantoffers to
see current offers.
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version on businesswire.com: https://www.businesswire.com/news/home/20211114005313/en/
AMERICAN EXPRESS Megan Hunsicker
Megan.C.Hunsicker@aexp.com
DAY ONE AGENCY Keri Fitzpatrick Keri@d1a.com
American Express (NYSE:AXP)
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