Black Rifle Coffee Company (NYSE: BRCC) (“BRCC,” “the company”),
a rapidly-growing, mission-driven lifestyle brand and premium
coffee company, today announced the appointment of Matt McGinley as
Vice President of Investor Relations, effective immediately. In
this role, McGinley will cultivate meaningful relationships with
the investment community, effectively communicating how the
company’s mission and core values contribute to its financial
performance by driving consumer loyalty, brand differentiation, and
sustained growth.
“Matt is a proven leader with an extensive background in
strategic finance and consumer packaged goods, and we’re thrilled
to welcome him to Black Rifle Coffee Company,” said BRCC Chief
Financial Officer, Steve Kadenacy. “With a wealth of experience as
an analyst covering consumer sectors such as restaurants, retail,
food manufacturing, and other industries, Matt is ideally suited to
share with investors how BRCC’s innovative, brand-forward strategy
positions the company to create long-term value.”
Matt brings to Black Rifle Coffee Company nearly two decades of
experience as a consumer equity research analyst at firms like
Morgan Stanley, Evercore, and Needham. He also honed his abilities
in brand management at Kraft Foods, focusing on new product
commercialization in coffee and managing brands like Kool-Aid and
Country Time Lemonade.
Before entering the corporate world, Matt served as an infantry
officer in the U.S. Army, with deployments to Iraq and Afghanistan
early in the Global War on Terror. He holds an MBA from New York
University’s Stern School of Business and a BS in Finance from the
University of Pittsburgh.
ABOUT BLACK RIFLE COFFEE COMPANY
Black Rifle Coffee Company (BRCC) is a Veteran-founded coffee
company and lifestyle brand serving premium beverages to people who
love America. Founded in 2014 by Green Beret Evan Hafer, Black
Rifle Coffee develops their explosive coffee roast profiles with
the same mission focus they learned while serving in the military.
The company's creative and entertaining approach to marketing has
attracted more than 6 million followers across social media
platforms. BRCC is committed to supporting Veterans, active-duty
military, first responders, and the American way of life.
To learn more, visit www.blackriflecoffee.com, subscribe to the
BRCC newsletter, or follow along on social media.
FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements about the
Company and its industry that involve substantial risks and
uncertainties. All statements other than statements of historical
fact contained in this press release, including statements
regarding the Company’s intentions, beliefs or current expectations
concerning, among other things, the Company’s financial condition,
liquidity, prospects, growth, strategies, future market conditions,
developments in the capital and credit markets and expected future
financial performance, as well as any information concerning
possible or assumed future results of operations, are
forward-looking statements. In some cases, you can identify
forward-looking statements because they contain words such as
“anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,”
“intends,” “may,” “might,” “plan,” “possible,” “potential,”
“predict,” “project,” “should,” “will,” “would” and similar
expressions, but the absence of these words does not mean that a
statement is not forward-looking.
The events and circumstances reflected in the Company’s
forward-looking statements may not be achieved or occur and actual
results could differ materially from those projected in the
forward-looking statements. Factors that may cause such
forward-looking statements to differ from actual results include,
but are not limited to: competition and our ability to grow and
manage growth sustainably and retain our key employees; failure to
achieve sustained profitability; negative publicity affecting our
brand and reputation, or the reputation of key employees; failure
to manage our debt obligations; failure to effectively make use of
assets received under bartering transactions; failure by us to
maintain our message as a supportive member of the Veteran and
military communities and any other factors which may negatively
affect the perception of our brand; our limited operating history,
which may make it difficult to successfully execute our strategic
initiatives and accurately evaluate future risks and challenges;
failed marketing campaigns, which may cause us to incur costs
without attracting new customers or realizing higher revenue;
failure to attract new customers or retain existing customers;
risks related to the use of social media platforms, including
dependence on third-party platforms; failure to provide
high-quality customer experience to retail partners and end users,
including as a result of production defaults, or issues, including
due to failures by one or more of our co-manufacturers, affecting
the quality of our products, which may adversely affect our brand;
decrease in success of the direct to consumer revenue channel; loss
of one or more co-manufacturers, or delays, quality, or other
production issues, including labor-related production issues at any
of our co-manufacturers; failure to manage our supply chain, and
accurately forecast our raw material and co-manufacturing
requirements to support our needs; failure to effectively manage or
distribute our products through our Wholesale business partners,
especially our key Wholesale business partners; failure by third
parties involved in the supply chain of coffee, store supplies or
merchandise to produce or deliver products, including as a result
of ongoing supply chain disruptions, or our failure to effectively
manage such third parties; changes in the market for high-quality
coffee beans and other commodities; fluctuations in costs and
availability of real estate, labor, raw materials, equipment,
transportation or shipping; failure to successfully compete with
other producers and retailers of coffee; failure to successfully
open new Black Rifle Coffee Outposts, including failure to timely
proceed through permitting and other development processes, or the
failure of any new or existing Outposts to generate sufficient
sales; failure to properly manage our rapid growth, inventory
needs, and relationships with various business partners; failure to
protect against software or hardware vulnerabilities; failure to
build brand recognition using our intellectual properties or
otherwise; shifts in consumer spending, lack of interest in new
products or changes in brand perception upon evolving consumer
preferences and tastes; failure to adequately maintain food safety
or quality and comply with food safety regulations; failure to
successfully integrate into new domestic and international markets;
risks related to leasing space subject to long-term non-cancelable
leases and with respect to real property; failure of our franchise
partners to successfully manage their franchises; failure to raise
additional capital to develop the business; risks related to supply
chain disruptions; risks related to unionization of employees;
failure to comply with federal state and local laws and
regulations, or failure to prevail in civil litigation matters; and
other risks and uncertainties indicated in our Annual Report on
Form 10-K for the year ended December 31, 2023 filed with the
Securities and Exchange Commission (the “SEC”) on March 6, 2024
including those set forth under “Item 1A. Risk Factors” included
therein, as well as in our other filings with the SEC. Such
forward-looking statements are based on information available as of
the date of this press release and the Company’s current beliefs
and expectations concerning future developments and their effects
on the Company. Because forward-looking statements are inherently
subject to risks and uncertainties, some of which cannot be
predicted or quantified, you should not place undue reliance on
these forward-looking statements as predictions of future events.
Although the Company believes that it has a reasonable basis for
each forward-looking statement contained in this press release, the
Company cannot guarantee that the future results, growth,
performance or events or circumstances reflected in these
forward-looking statements will be achieved or occur at all. These
forward-looking statements speak only as of the date of this press
release. The Company does not undertake any obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required
under applicable securities laws.
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Investor Relations: IR@blackriflecoffee.com Public
Relations: press@blackriflecoffee.com
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