BURBANK, Calif., Nov. 4, 2021 /PRNewswire/ -- The Walt Disney
Company today launched its 2021 Disney Ultimate Toy Drive
benefiting the Marine Toys for Tots Program, as part of its efforts
to inspire a world of hope. The campaign kicked off during Good
Morning America on ABC this morning where co-anchor
Michael Strahan and ABC News
Correspondent Will Reeve announced the $500,000 donation to Toys for Tots.
Now through this December 14,
families and fans can join the Disney Ultimate Toy Drive and give
back to those who need it most this holiday season by donating a
toy online at shopDisney.com or donating a new, unwrapped
toy in person at Downtown Disney District at Disneyland
Resort or Disney Springs at Walt Disney World.*
Disney's relationship with the Marine Toys for Tots Program
began in 1947 when Walt Disney and
his animators personally designed the original Toys for Tots train
logo that is still used today.
"This magical time of year is an opportunity for all of us to
deliver joy to our communities, and Disney is proud to continue our
longstanding tradition of supporting the Marine Toys for Tots
Program through the Disney Ultimate Toy Drive with the goal to make
the holidays brighter for children in need," said Jenny Cohen, executive vice president, Corporate
Social Responsibility, The Walt Disney Company.
A PSA featuring Disney VoluntEARS will air on ABC, Disney
Channel, Disney Junior, Disney XD, Freeform, FX, National
Geographic and Hulu during the campaign to encourage viewers to
take part in the toy drive. Produced content from across the
networks, including ABC's Station 19, Localish and
The Wonderful World of Disney: Magical Holiday Celebration
will feature integrations that highlight the season of giving and
supporting families in need.
ESPN will also run a week-long segment on Get Up! where
Marines will run a toy collection.
In-person events such as the Disney+ premiere of Marvel Studios'
Hawkeye and Freeform's 25 Days of Christmas drive-in
will offer an additional opportunity for fans to take part in the
toy drive.
The Walt Disney Company has supported the Marine Toys for Tots
Foundation for more than 70 years to bring comfort, happiness and
inspiration to children and families in need.
Visit www.disney.com/toydrive for more information.
* At Downtown Disney District at the Disneyland Resort,
collection bins are located at the World of Disney®
store, Star Wars Trading Post, and Resort Hotel
stores. At Disney Springs at Walt Disney World, collection
bins are located at the World of Disney® store,
Marketplace Co-Op, Star Wars™ Galactic Outpost
and Disney Springs® Welcome Center.
About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and
affiliates, is a leading diversified international family
entertainment and media enterprise that includes Disney Parks,
Experiences and Products; Disney Media & Entertainment
Distribution; and three content groups—Studios, General
Entertainment and Sports—focused on developing and producing
content for DTC, theatrical and linear platforms. Disney is a Dow
30 company and had annual revenues of $65.4
billion in its Fiscal Year 2020.
Contact
Bruce Lam
bruce.lam@disney.com
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SOURCE Walt Disney Company