Disney Launches “Mickey and Friends Stay True: Stay-Cation,” Inviting Fans to Spend Quality Time With Their Friends and Family While Exploring Their Local Cities
15 November 2021 - 10:00PM
Business Wire
Creating a New Take on the Traditional
Staycation, Disney Has Created Six City Guides Inspired by the
Sensational Six For Fans of All Ages to Enjoy
#MickeyFriendsStayTrue
#MickeyFriendsStayCation
Disney (NYSE: DIS) has launched Mickey and Friends Stay True:
Stay-Cation, a nationwide campaign inspired by Mickey and Friends
(otherwise known as the Sensational Six) and their passions for
food, arts & fashion, and pets & play. Through six exciting
and immersive city guides fans will be able to enjoy their city
through a new lens.
To officially kick off the Mickey and Friends Stay True:
Stay-Cation experience, the Sensational Six have inspired a
fun-filled day of activities taking place in New York City
on Saturday, November 20. Fans are invited to register
online at no cost and visit Staycation HQ in Flatiron Plaza. After
collecting an exclusive Mickey and Friends giveaway (while supplies
last), fans will be able to experience a surprise and delight
moment at the Madison Square Park Dog Run that both owners and pets
will enjoy, as well as Sensational Six-themed sweet and savory
snacks, photo opps, and limited-edition discounts and special
offers.
Starting today, guests will be able to register online at
MickeyFriendsStayTrue.com to reserve their spot, download the NYC
city guide, and shop the latest Mickey and Friends product.
The additional Mickey and Friends Stay True: Stay-Cation
city guides will be available from November 20 through December
2021 for the below five cities: (Visit
MickeyFriendsStayTrue.com for more details)
- Washington, D.C.
- Los Angeles
- Austin
- Chicago
- Salt Lake City
New Product Collections For Your Stay-Cation
To complete your Mickey and Friends-inspired staycation, Disney
has launched exciting collaborations with Morphe and BaubleBar.
Additional collections now shoppable include Pottery Barn, Chewy,
Hot Topic, and shopDisney. For Mickey and Friends Stay True:
Stay-Cation product assets and information, click here.
Mickey and Friends Stay True: Stay-Cation is a continuation of
Mickey and Friends: Stay True, the global, multi-year campaign that
launched in July 2020 inspired by the Sensational Six Characters–
Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and
Pluto.
For more information, follow @MickeyTrueOriginal and the
hashtags #MickeyFriendsStayTrue and #MickeyFriendsStayCation on
Instagram.
About Disney Consumer Products, Games and Publishing
Disney Consumer Products, Games and Publishing (CPGP) brings the
magic of The Walt Disney Company’s brands and franchises—including
Disney, Pixar, Marvel, Star Wars, National Geographic, and
more—into the daily lives of families and fans around the world
through products and experiences across more than 100 retail
categories from toys and t-shirts to apps, books, video games, and
more. A division of the Disney Parks, Experiences and Products
segment, CPGP’s global operations include: the world’s largest
licensing business, one of the biggest children’s publishing
brands, a leading licensor of interactive games across platforms,
Disney store locations globally, and the shopDisney e-commerce
platform.
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version on businesswire.com: https://www.businesswire.com/news/home/20211115005529/en/
Disney Consumer Products, Games and Publishing Gina Givens
Assistant Manager, Communications 408-315-4071
gina.m.givens@disney.com
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