IMS Health Announces Next Generation Multichannel Solution Nexxus Mobile Intelligence 11
24 August 2015 - 10:00PM
Business Wire
Seamless Integration of In-house
Applications, Expanding CRM Capabilities to Support Custom Business
Processes
IMS Health (NYSE:IMS) today announced the immediate availability
of Nexxus™ Mobile Intelligence 11, the latest generation of its
cloud-based CRM solution designed specifically for the Life
Sciences industry.
As the latest addition to the Nexxus Commercial Application
Suite, Nexxus Mobile Intelligence is interoperable with other
Nexxus applications, including Nexxus Marketing, and is tightly
integrated with the IMS One™ cloud platform – making data access
and sharing seamless for commercial teams across all of their
customer interactions.
By drawing from uniquely broad and diverse data sources that
include IMS Health, customer and third-party information, Nexxus
Mobile Intelligence curates insights that enable commercial teams
to create precision conversations across all channels, in every
market.
The new release allows Life Sciences companies to simplify their
IT architecture and provides maximum flexibility to users in the
field. With the extension of its underlying platform to support
custom applications written in HTML 5, Nexxus Mobile Intelligence
allows easy integration of in-house sales applications, and
automatically synchronizes data across all devices with enhanced
offline functionality.
Built around IMS Health’s proprietary solutions for master data
management and social listening, Nexxus Mobile Intelligence
delivers comprehensive insights that enable predictive marketing.
Companies are guided by the industry’s most robust data and
analytics to support next steps for productive customer
interactions.
“Nexxus Mobile Intelligence works the way sales teams do –
enabling smart, orchestrated engagement to help life sciences
companies reach the right customers across the right channels with
the right messages,” said Robert Chu, IMS Health senior vice
president, Technology Solutions. “It’s a key component of IMS
Health’s connected solutions for increasing field effectiveness and
making every customer interaction an intelligent one.”
New features in Nexxus Mobile Intelligence include:
- Custom App Support for
integrating other sales applications, such as expense reporting and
scheduling, directly into Nexxus Mobile Intelligence to automate
business processes and create a single, seamless CRM solution.
Nexxus Mobile Intelligence supports custom applications written in
HTML 5, the coding language for structuring and presenting web
content, and can therefore be easily integrated with customers’
existing web-enabled commercial processes – resulting in faster
go-to-market campaigns and execution.
- Activity Updates in real time.
By synchronizing Microsoft Exchange* calendar and activity updates
across all devices, Nexxus Mobile Intelligence improves commercial
coordination with a single view of all sales activities to drive
maximum impact.
- Offline Access to most Nexxus
Mobile Intelligence functions. This benefits customer-facing teams
who spend significant time working in locations where connectivity
may not be available or secure, or for those working within
restricted healthcare environments.
- Account Base Selling
capabilities enable enhanced collaboration. In-house support and
field sales teams can more efficiently drive the account plan and
strategy across an increasingly complex stakeholder landscape.
Nexxus Mobile Intelligence is part of the Nexxus Commercial
Application Suite, which brings together the most complete and
fully connected set of applications across the commercial continuum
– from marketing campaign management and social media monitoring to
customer engagement, sales operations and performance
management.
For more information about Nexxus Mobile Intelligence 11 and the
Nexxus Suite visit www.imshealth.com.
About IMS Health
IMS Health is a leading global information and technology
services company providing clients in the healthcare industry with
comprehensive solutions to measure and improve their performance.
End-to-end proprietary applications and configurable solutions
connect 10+ petabytes of complex healthcare data through the IMS
One™ cloud-based master data management platform, providing
comprehensive insights into diseases, treatments, costs and
outcomes. The company’s 15,000 employees blend global consistency
and local market knowledge across 100 countries to help clients run
their operations more efficiently. Customers include
pharmaceutical, consumer health and medical device manufacturers
and distributors, providers, payers, government agencies,
policymakers, researchers and the financial community.
As a global leader in protecting individual patient privacy, IMS
Health uses anonymous healthcare data to deliver critical,
real-world disease and treatment insights. These insights help
biotech and pharmaceutical companies, medical researchers,
government agencies, payers and other healthcare stakeholders to
identify unmet treatment needs and understand the effectiveness and
value of pharmaceutical products in improving overall health
outcomes. Additional information is available at
www.imshealth.com.
*Other names or trademarks are property of their respective
owners
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version on businesswire.com: http://www.businesswire.com/news/home/20150824005286/en/
IMS HealthTor Constantino,
+1-484-567-6732tconstantino@us.imshealth.com
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