3-MONTH DIGITAL PROGRAM WILL HONOR BLACK
WOMEN GAMECHANGERS
NEW
YORK, June 23, 2022 /PRNewswire/ -- VIBE, Chase
Sapphire® and SHE Media today launched VIBE Voices of the
Year, a 3-month digital campaign across VIBE and SHE Media that
will shine a much-deserved spotlight on exceptional Black women
across industries and communities who are making their mark with
ground-breaking contributions in their fields. Each honoree will be
featured in a VIBE cover story and a promotional campaign across
the SHE Media Meaningful Marketplaces network of websites owned and
operated by Black women.
The first group of VIBE Voices of the Year honorees
is:
- Shavone (Charles), for
achievements in technology.
- Diarrha N'Diaye-Mbaye, for achievements in beauty
- Adrienne Smith, for
achievements in sports
A second group will be announced later in the three-month
celebration.
The VIBE Voices of the Year were selected by an editorial panel
led by VIBE editor-in-chief Datwon Thomas. Other members of
the selection panel include Christine
Imarenezor, Executive Editor, VIBE, Eugenia Miranda Richman, Editor-in-Chief of
SheKnows.com, and Jiji
Ugboma, founder, Clever-ish Magazine and Senior Manager
of Publisher Engagement, SHE Media.
"VIBE is honored to have this opportunity to recognize these
powerful, culture-shifting Black women gamechangers through the
Voices of the Year," said Thomas. "This campaign will celebrate and
amplify their powerful voices through a series of memorable digital
activations presented by Chase Sapphire across VIBE and SHE Media
channels."
"Congratulations to the VIBE Voices of the Year honorees. Chase
Sapphire is thrilled to team up with VIBE and SHE Media to
celebrate all of these trail-blazing women and recognize the
lasting impacts they are making in their respective fields, as well
as across their communities and beyond," said Marleta Ross, General Manager of Chase
Sapphire.
"Voices of the Year is a longstanding SHE Media initiative that
celebrates culture-shifting creators and the incredible work
they've done in their respective fields," said Samantha Skey, CEO of SHE Media. "We were
delighted to partner with VIBE and Chase Sapphire to extend this
recognition to a new audience."
About The VIBE Voices of the
Year
TECH - Shavone Charles (known
as Shavone)
Shavone is a true renaissance woman who is a classically trained
musician, author, tech change agent and current head of DEI at Tik
Tok. She is also supporting Black women in music and amplifying the
stories of creatives of color by launching Magic In Her Melanin,
her very own creative collective and in-house agency that will
serve as a key platform for all creative direction surrounding her
art and music.
BEAUTY - Diarrha N'Diaye-Mbaye
Diarrha N'Diaye-Mbaye is the founder of Ami Colé, a clean
beauty brand for people with melanin rich skin. A trailblazer in
both the beauty and business categories, she combined her passion
for beauty with 8+ years of marketing experience within both large
scale heritage brands such as L'Oreal and breakthrough start-up
environments like Glossier to create Ami Colé.
SPORTS - Adrienne
Smith
Her love for television, film, education, and sports has led her
around the world and resulted in a myriad of incredible
opportunities. As an athlete, Adrienne
Smith has won two gold medals and two national championships
in the sport of women's tackle football. As an entrepreneur, she is
the co-founder of Harlem Hip-Hop Tours, the founder of Gridiron
Queendom, and the creator of Blitz Champz. Whether on the field or
off, Adrienne's raison d'etre is to "empire" (empower+inspire)
others.
About the VIBE Voices of the Year
Panel
Datwon Thomas is the Editor-In-Chief of VIBE Magazine and
Vice President of Cultural Media for MRC. Mr. Thomas held positions
as Founder and Editorial Director of the men's lifestyle guide,
KING Magazine; the urban car enthusiast's favorite, RIDES Magazine;
and was the Editor-in-Chief of hip-hop's street authority, XXL
Magazine. In addition, he's also presided as Founder/Editorial
Director of XXL Presents Hip-Hop Soul, a publication dedicated to
documenting the successful hybrid genre of R&B and Hip-Hop.
Thomas was also EIC of hip-hop photojournalistic magazine
RESPECT.
Christine Imarenezor is
the Executive Editor at VIBE, where she oversees the website's
daily editorial content and manages its dynamic team of editors,
reporters, and writers. Prior to joining the team, she began her
digital journalism career as a contributing writer at the
now-defunct Concrete Loop and was an early adopter of social media
marketing while managing artists' social media accounts in Bad Boy
Entertainment/Warner Music Group's new media department. An alumna
of Northwestern University, Christine
received her B.A. in Communication. She's a former high school band
nerd, who loves gospel and R&B music and enjoys day hiking
every now and then.
Eugenia Miranda
Richman is the Editor-in-Chief of SheKnows.com, She
Media's flagship site and premier parenting destination. As an
editorial strategist and award-winning journalist, Eugenia has led
the evolution of SheKnows from a lifestyle publication to a site
that serves moms holistically with the latest food, celebrity,
health and parenting news, plus shopping stories, essays and
features on all the issues that matter to them. As an
Argentine-Nicaraguan editor with 15+ years of experience in
publishing and digital media, Eugenia is not just bringing new
content offerings to SheKnows but diverse perspectives and
voices.
Jiji Ugboma is the
founder of Clever-ish Magazine and a former VOTY Winner herself. In
her role as Senior Manager of Publisher Engagement at SHE Media,
she provides editorial and audience growth strategies for partner
publications in the SHE Media Collective. Jiji is a writer who
believes in the power of content to power valuable conversations
that effect change. Her work champions the discourse of
self-actualization and mental health for young adults and has been
featured in publications like CNBC, Variety, BlogHer, Bustle,
Eater, and her own website Clever-ish Magazine. In her spare time,
she writes about the Nigerian food scene in New York.
About VIBE
Founded in 1992 by iconic music and film producer Quincy Jones as a print publication, VIBE is a
leading entertainment and lifestyle brand delivering content across
multiple media platforms to a diverse audience around the world.
With over 25 years of celebrating Black culture, VIBE continues to
embrace the soulful roots that chronicle the artists, celebrities,
sounds, fashion , and events—from hip-hop and R&B to the
modern-day converging music landscape. VIBE has significantly
refocused its efforts to the digital space as a top-tier trusted
brand for music and entertainment fans, while also highlighting
themes like the social justice movement, sparking dialogue that
informs and issues change. In 2020, VIBE officially joined the
esteemed Penske Media Corp. portfolio of content brands with plans
on continuing its legacy of excellence.
About Chase
Chase is the U.S. consumer and commercial banking business of
JPMorgan Chase & Co. (NYSE: JPM), a leading financial services
firm based in the United States
with assets of $4 trillion and
operations worldwide. Chase serves more than 66 million American
households and 5 million small businesses with a broad range of
financial services, including personal banking, credit cards,
mortgages, auto financing, investment advice, small business loans
and payment processing. Customers can choose how and where they
want to bank: More than 4,700 branches in 48 states and the
District of Columbia, 16,000 ATMs,
mobile, online and by phone. For more information, go to
chase.com.
About SHE Media
As a top 10 lifestyle media network reaching more than 100MM
monthly visitors, SHE Media focuses on the power of content to move
our culture forward through the celebration of passion and
purpose.
We believe that media companies can and should be a force for
good in the world. Ranging from food and family to health, career
and entertainment, our rich collection of content is curated from
thousands of diverse sources. Comprised of a community of creators
and hand-picked publishers within the SHE Media Collective and the
flagship brands, SheKnows, BlogHer, STYLECASTER and Soaps, we
produce digital and live media content that connects and inspires
millions.
SHE Media's BlogHer is the leading content and live media event
platform for women entrepreneurs and creators. With a mission to
provide economic empowerment to all women, the SHE Media Collective
curates a community of 5K independent
publishers and social content creators, providing the foundation
for a scalable, sustainable economic model for entrepreneurs and
small businesses.
SHE Media is also the creator of innovative platforms that
include: SheKnows Hatch, an award-winning video series featuring
Gen Z-generated content; and BlogHer's Voices of the Year, honoring
powerful, culture-shifting women across industries. Part of Penske
Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles, and Chicago. Follow SHE Media on Facebook,
Twitter, Instagram and LinkedIn.
Press Contact:
Brooke Jaffe
bjaffe@pmc.com
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SOURCE SHE Media