Warburg Pincus-Backed Brand Licenser Buys Discontinued Odwalla Brand From Coca-Cola
15 September 2021 - 6:24AM
Dow Jones News
By Josh Beckerman
Odwalla, the juice brand discontinued by Coca-Cola Co. last
year, will be the first acquisition for a joint venture formed by
Warburg Pincus and LMCA.
Full Sail IP Partners launched with a plan to "acquire brands
with untapped potential and build out their business through
relevant, revenue-generating licenses."
A statement from Full Sail IP didn't state the deal's price or
specifics on which Odwalla products will be relaunched, but said,
"we look forward to providing consumers with the best tasting,
artfully crafted functional beverages and foods to allow them to
snack well, feel well and live well."
Write to Josh Beckerman at josh.beckerman@wsj.com
(END) Dow Jones Newswires
September 14, 2021 16:09 ET (20:09 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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