Shares of Coca-Cola (KO) have been making new highs, as the broader markets have been sinking further into a correction. As one of the most cherished consumer staples out there, it should come as no surprise to see Coke stock zig while the rest of the markets zag. It's not just the defensive nature of the company that's powering the rally, though. The company has done many things right, with intriguing new product offerings and a roadmap. Elon Musk's cheeky comment about buying Coca-Cola was met with a lot of laughter on Twitter (TWTR).
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