Premium Water Brand and Global Icon Launch
Campaign to Celebrate ‘Keeping It Smart’
smartwater is taking hydration to new heights this summer and
today announces its newest global brand ambassador, Zendaya. A
champion of artistry and originality, acclaimed actor and performer
Zendaya is pioneering new ways to live a more purposeful life. As
smartwater’s global ambassador, Zendaya will appear in a series of
new creative from the brand that celebrates those who are defining
‘smart’ on their own terms and will support community water
programs that will directly impact thousands of women.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220621005427/en/
Courtesy of The Coca-Cola Company
“We could not be more thrilled to have Zendaya join smartwater
as the newest face of our brand,” said Matrona Filippou, Global
Category President, Hydration, Sports, Tea & Coffee, The
Coca-Cola Company. “A global icon and cultural force, Zendaya isn’t
afraid to be true to herself, and that’s what makes her the perfect
addition to the smartwater family.”
Created in partnership with VMLY&R and WPP/OpenX, the
campaign creative will begin rolling out in the U.S. from June 21
across television, audio, social and streaming channels, with
global markets to follow. The campaign celebrates those who keep it
smart, whatever the choice, and aren’t afraid to free themselves
from the restraints of convention.
“I’m very excited to begin this new relationship with
smartwater,” said Zendaya, smartwater Global Brand Ambassador. “We
all know how important it is to stay hydrated and smartwater is my
go-to source no matter what I am doing throughout the day.”
As the face of the brand’s newest campaign, Zendaya will work
with smartwater to support community water quality and access
improvements in various cities around the world, starting with
Zendaya’s hometown of Oakland, California, by partnering with the
Global Water Challenge (GWC) – a coalition of leading organizations
collaborating to achieve universal access to clean drinking water.
In the U.S. alone, 2.2 million people have no water at home and 44
million Americans are served by water systems that don't function
optimally.
Together, smartwater, GWC and Zendaya are launching the smart
solutions: global water challenge, which will invite local
organizations to apply for grant funding to GWC’s women for
water action platform that uplifts women and their communities
through the power of clean water access. These efforts build on
more than a decade of investments in clean water access around the
world from The Coca-Cola Company which have reached more than 18.5
million people since 2010. GWC’s work has proven that with access
to clean water, people, especially women and girls, are healthier,
safer, educated and employed.
“Our organization doesn’t operate without the support of our
purpose-driven partners, and we are grateful to have smartwater and
Zendaya on board to help ensure communities in need have more
access to clean water,” says Monica Ellis, CEO of Global Water
Challenge. “With the smart solutions: global water
challenge, we’ll specifically work to address community water
access, improving and protecting water quality, and economic
empowerment opportunities through water.”
For more information about smartwater, visit smartwater.com. For
more information about the Global Water Challenge and the smart
solutions: global water challenge, visit
www.globalwaterchallenge.org.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company’s purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee
and tea brands include Dasani, smartwater, vitaminwater, Topo
Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka.
Our nutrition, juice, dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re
constantly transforming our portfolio, from reducing sugar in our
drinks to bringing innovative new products to market. We seek to
positively impact people’s lives, communities and the planet
through water replenishment, packaging recycling, sustainable
sourcing practices and carbon emissions reductions across our value
chain. Together with our bottling partners, we employ more than
700,000 people, helping bring economic opportunity to local
communities worldwide. Learn more at www.coca-colacompany.com and
follow us on Twitter, Instagram, Facebook and LinkedIn.
About The Global Water
Challenge
Global Water Challenge (GWC) is a coalition of leading
organizations deploying expertise and networks to achieve universal
access to safe and affordable drinking water, sanitation, and
hygiene (WASH) in communities around the world. Since 2006, GWC has
positively impacted more than 2 million people across Africa, the
Americas and Asia with clean water access and its campaigns, tools,
data and best practices reach millions more. In collaboration with
multi-sector partners, GWC engages for action – catalyzing
financial resources and driving innovative programming for
sustainable, local solutions. GWC established the women for
water platform to mobilize collective action for clean water
access for every woman and her community. Currently scaling impact
in 27 countries, women for water measurably contributes to
economic empowerment outcomes while raising awareness for this
important issue. For more information, please visit
globalwaterchallenge.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20220621005427/en/
Media: press@coca-cola.com
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