SEOUL,
South Korea, Feb. 23,
2025 /PRNewswire/ -- LG Display, the world's
leading innovator of display technologies, announced today that it
has officially begun mass production of the industry's first
40-inch Pillar to Pillar (P2P) automotive display. The company is
accelerating its push into the Software-Defined Vehicle (SDV) era
by scaling up the production of premium automotive display
solutions with the goal of revolutionizing the driving
experience.
A P2P display is an ultra-large automotive panel that fully
covers the area in front of the driver's and front passenger's
seats.
The performance of an SDV, which is controlled by software to
enhance driving convenience, requires the installation of large
displays that make it easy to see a variety of information and
control vehicle functions. As a result, the ultra-large P2P
solution is gaining attention as a next-generation mobility
display.
LG Display is ramping up its SDV strategy through the mass
production of its 40-inch P2P, which offers a personalized
infotainment experience for both the driver and passengers. It
raises user convenience by allowing the simultaneous display of
advanced infotainment functions, from a digital dashboard and
navigation to climate control, movies, music, and even games - all
without screen transitions.
As a result, this ultra-large display enables immediate access
to varied information and easy control of vehicle functions without
limitations, as opposed to previous automotive displays where
navigation instructions might disappear or shrink when accessing
other functions like climate control or music.
Switchable Privacy Mode (SPM) viewing angle control technology
has also been applied to help the driver stay focused on the road.
SPM, which LG Display was the first in the industry to
commercialize, allows the front passenger to watch movies or play
games on the display in front of them even as it remains invisible
from the driver's seat.
As viewing angle control technology has emerged as a key safety
feature amid the trend toward larger automotive displays, LG
Display's SPM is distinguished by achieving ultra-high-definition
resolution while still controlling the viewing angle.
In addition, local dimming technology has been applied for the
first time, reducing heat generation and power consumption. This
further increases the driving efficiency of next-generation
mobility options such as electric vehicles.
The innovative design potential of future mobility is also
maximized as physical buttons are minimized and various functions
can be controlled via the ultra-large display.
The company's 40-inch P2P will be installed in the Afeela, the
first sedan from Japanese joint venture Sony Honda Mobility. The
Afeela is a next-generation electric vehicle that combines Sony's
advanced IT and entertainment technologies with Honda's expertise
in vehicle manufacturing. The ultra-large display is expected to
maximize AI-based driver assistance systems and various
entertainment functions.
"Based on our industry-leading proprietary technology,
outstanding product competitiveness, and stable supply
capabilities, we will continue to present innovative solutions that
provide differentiated customer value in the SDV era." said
Keuk-sang Kwon, Head of Auto Business Group at LG Display.
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's
leading innovator of display technologies, including thin-film
transistor liquid crystal and OLED displays. The company
manufactures display panels in a broad range of sizes and
specifications primarily for use in TVs, notebook computers,
desktop monitors, automobiles, and various other applications,
including tablets and mobile devices. LG Display currently operates
manufacturing facilities in Korea and China, and back-end assembly facilities in
Korea, China, and Vietnam. The company has approximately 70,707
employees operating worldwide. For more news and information about
LG Display, please visit www.lgdisplay.com.
Media Contact:
Joo Yeon
Jennifer Ha, Manager, Communication Team
Email: hjy05@lgdisplay.com
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SOURCE LG Display
