The hottest trends curated by Macy’s Fashion
Office are available now through Macy’s Presents The Edit
The spring 2018 campaign, Find the Remarkable
You, encourages women to dress up to feel inspired and
empowered
Macy’s is partnering with Wendy Nguyen from
Wendy’s Look Book, as well as micro-influencers, for the Instagram
Live hack on March 14; the #FINDREMARKABLE Instagram thread
motivates women to find their own style
Spring is a time of growth and renewal, and often the start of
good times and great weather. Macy’s (NYSE:M) assortment of
fashion, accessories, and beauty for spring 2018 brings together
themes of evolution and happiness, featuring a wide array of
contemporary silhouettes, color schemes, and unique detailing, in
addition to modern reinterpretations of wardrobe classics. Curated
by Macy’s Fashion Office experts, these trends can be explored in
Macy’s Presents The Edit, where customers can find a mix of fashion
ideas and inspiration. In keeping with the theme of revitalization,
Macy’s spring 2018 campaign, Find the Remarkable You, shows how
women can use fashion not only to elevate their appearance, but
also highlight and enhance their inner strength and confidence. As
part of the campaign, Macy’s Instagram activations #FINDREMARKABLE
and Live hack will help customers put together amazing outfits with
their favorite influencers and Macy’s stylists.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180313005856/en/
Macy’s channels the brilliance of spring
with fresh fashion to update and elevate your wardrobe. I.N.C.
International Concepts cardigan, $99.50, and trousers, $69.50,
created for Macy’s. (Photo: Business Wire)
“Spring is an excellent time to update your wardrobe to reflect
the freshness and fun of the season,” said Cassandra Jones, senior
vice president of Macy’s Fashion. “From minimalist designs rendered
in sun-washed pales and charming florals to reimagined applications
of stripes and utilitarian details, we’ve culled together a truly
inspired assortment of clothing, accessories, and beauty that will
reenergize our customers to make them look and feel remarkable. In
our spring fashion campaign, we show just how empowering and
transformative fashion can be! We’re excited to have our customers
find the best version of themselves with their favorite influencers
through our unique #FINDREMARKABLE and Live hack Instagram
programs.”
Macy’s spring 2018 campaign, Find the Remarkable You, brings the
trends and themes of the season to life. A 90-second commercial
spot produced by Macy’s agency, BBDO New York, which launched on
March 11 and runs through April 7, encourages women to do more than
just dress to look their best. It inspires them to feel galvanized
by what they wear, to find their most remarkable selves. It tells
the action-packed story of six different women who are startled
when they are faced with another version of themselves. To drive
this story, the film is accompanied by an orchestral score of the
1970s hit song “One Way or Another,” as we follow each of these
women chasing their alternate selves. In doing this, the lyrics are
turned into a powerful statement sung by each woman as they engage
in their chase.
To further drive the conversation, Macy’s is partnering with
Wendy Nguyen from Wendy’s Look Book, along with other influential
fashion personalities, in the Instagram Live hack on March 14.
Together with Macy’s SVP of fashion, Cassandra Jones, Wendy will
help people find the most remarkable version of themselves by
hacking Live Share, a new feature on Instagram Live Video that lets
two people live stream a video at the same time. The live hack will
allow Macy’s followers to find inspiration as Nguyen and Jones
match selected items from influencer closets with spring fashion
from Macy’s. As they talk about the outfit, people will get great
fashion advice that helps them find the most amazing version of
themselves.
Macy’s is also tapping Instagram favorites for the
#FINDREMARKABLE thread. Macy’s will provide influencers with the
same article of clothing, such as the perfect spring dress. Each
influencer will then take the dress and make it their own, in their
style, using Macy’s clothing and other accessories. They will then
tag the next influencer and challenge them to do the same, creating
a journey through all the style possibilities that can be inspired
by the same dress. Macy’s will encourage all stylish women to join
the fun and show us what they can do with the dress, inspiring
women everywhere to find their own remarkable style.
Spring Trends
This season, a refreshed palette of pinks, lilacs, yellows, and
blues breathes new life into minimalist and architectural shapes.
Tops, dresses, and third pieces featuring voluminous sleeves and
asymmetrical details are rendered in exquisite sun-washed pales for
a brilliant marriage between austerity and romance. Crisp shirting
in stripes and checks are deconstructed and dramatized for a unique
iteration of the menswear for women trend. Shirtdresses are
statement-making with color-blocked stripe patterns and exaggerated
ruffles, and utilitarian details like drawstring sleeves and belts
on poplin tops and skirts are unexpected and chic. The utilitarian
elements also drive basics forward with elevated functional
features like cargo pockets, snap closures, and grommets. Denim is
redone with new light washes, appliqués, ruffle details, and
patchwork that pushes the boundaries on the ways it can be worn.
Accompanying these looks are forward-looking accessories—statements
earrings take on the shape of flowers and are rendered in rose gold
bedecked with pearl and crystal embellishments. Handbags and shoes
are structured and also receive checkered, pastel, and stripe
treatments, with pink leading the charge.
Perfectly representing the ethos of the season is Macy’s
partnership with Jill Stuart, whose designs embody a modernistic
approach to romance and is a favorite among industry “It” girls.
Created for Macy’s, the JILL Jill Stuart collection is lightly
whimsical, yet architectural and includes fanciful dresses and
gently structured tops, skirts, and pants. Resplendent prints and
textiles abound in the collection with gardenia-printed crepe,
hibiscus-printed bubble chiffon, and jasmine-printed chambray
worked into sharply silhouetted, eye-catching pieces epitomizing
Jill Stuart’s coolly ethereal aesthetic.
Spring beauty also emanates modern freshness and looks run the
gamut, but with an overarching glow factor. Black eyeliner has
taken a dramatic turn, with thick application around both lashlines
trending, and metallic makeup in all shades is applied both subtly
and boldly. Ultra-highlighted skin is a massive makeup movement,
with holographic and gold-tone shades at the front of the pack.
With so many covetable trends, Macy’s makes it possible to try them
all with the Macy’s Beauty Box. For $15 a month, customers will
receive five deluxe beauty samples selected by Macy’s beauty
experts, plus a bonus sample and $5 coupon to use in-store or on
macys.com on their next beauty purchase.
Need help navigating all the extraordinary offerings? In-store
customers can take advantage of MyStylist@Macy’s, the personal
shopping service that’s fun, fast, and free. Shoppers on the go can
download the free, best-in-class mobile app allowing them to
interact with The Edit, take a pic of their favorite items featured
in Macy’s advertising, then go directly to purchase that product on
their mobile device; or visit macys.com/theEdit to learn more about
the trends, get inspiration, and shop the curated assortments that
will make you shine this spring.
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. delivers fashion and affordable luxury to customers at
approximately 670 locations in 44 states, the District of
Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments
including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks and the
Macy’s Thanksgiving Day Parade, as well as spectacular fashion
shows, culinary events, flower shows and celebrity
appearances. Macy's flagship stores – including Herald
Square in New York City, Union
Square in San Francisco, State
Street in Chicago, and Dadeland
in Miami and South Coast Plaza in
southern California – are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by
supporting local and national charities giving more than $54
million each year, plus 180,000 hours of volunteer service, to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180313005856/en/
Macy’s Media RelationsSilvia Osante,
646-429-5241silvia.osante@macys.comorBilly Dumé,
646-429-7449billy.dume@macys.com
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