Cascade Platinum, Cascade Platinum Dishwasher Cleaner Named “Product of the Year 2018” Winners
14 February 2018 - 5:41AM
Business Wire
Consumer-Voted Survey Bestows Top Honors On
Cascade Products
Cascade Platinum Dishwasher Detergent and Cascade Platinum
Dishwasher Cleaner have both been named Product of the Year winners
for 2018. Cascade Platinum and Cascade Platinum Dishwasher Cleaner
have received top honors in the Dish Care category of the world’s
largest consumer-voted award for product innovation. Winners are
backed by the votes of 40,000 consumers in a national
representative survey conducted by research partner Kantar TNS, a
global leader in consumer insights.
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NEW Cascade Platinum is so tough it even cleans burnt-on food
with no pre-wash needed. The Cascade Platinum formula has been
reinvented with 33 percent more cleaning ingredients to break down
even burnt-on food that others can’t remove, and a new formula
delivers Cascade’s best shine ever. With new Cascade Platinum,
consumers can skip the pre-wash, and let Cascade Platinum do the
dirty work. Cascade Platinum is available at mass merchandise
outlets, grocery retailers, home improvement stores and e-retail
sites throughout the U.S.
“We understand that habits are hard to break, but Cascade
Platinum urges people to skip pre-washing their dishes,” said
Kristine Decker, Brand Director, North America and Global Dish Care
at Procter & Gamble. “Cascade Platinum was developed with
special enzymes that latch on to leftover food particles, breaking
them so they can wash away even food that’s been left on up to 24
hours. Cascade Platinum is our best clean for sparkling silverware,
dishes and even your dishwasher. We are honored that Cascade
Platinum Dishwasher Detergent and Dishwasher Cleaner have been
selected as 2018 Product of the Year Award winners by
consumers.”
For over thirty years, Product of the Year has guided consumers
to the best products on the market across 37 countries, while
rewarding manufacturers for quality and innovation. Each year,
Product of the Year takes entries from new consumer products
launched within the previous year that demonstrate advancement
within their industry. Product nominations are placed into
categories including beauty, personal care, household essentials,
food and beverage, pet care, etc., and are assessed on seven key
measures. One product is named the winner of each category, based
on the results of the consumer survey.
“In a saturated landscape filled with so many product launches
and claims, Product of the Year aims to guide consumers as they
seek out the best items on the market. This year, a record number
of products entered to compete for the winning spot in their
respective categories. With the help of 40,000 consumers
nationwide, we are excited to honor these winners,” said Mike
Nolan, CEO of Product of the Year. ”Product of the
Year’s distinctive red seal of approval continues to help
shoppers find the best new products on the shelves and give the
winners a well-earned competitive advantage.”
The complete list of 31 winners selected to receive the 2018
Product of the Year Award can be found at productoftheyearusa.com
or follow along on social with #POYUSA2018.
Cascade Platinum and Cascade Platinum Dishwasher Cleaner are
available at retailers nationwide. For more information regarding
Cascade Platinum and Cascade Platinum Dishwasher Cleaner and other
Cascade product offerings, please visit Cascadeclean.com.
About Cascade
In 1953, Cascade entered the automatic dishwashing market with
claims of “spotless dishes” to the four percent of households with
dishwashers. The fast-moving world of household innovations was
just in its beginning stages, and Cascade stayed at the forefront
for the next 50 years by developing a range of automatic
dishwashing products perfect for a variety of families, needs, and
lifestyles. Today, with decades of experience and dishwashers in
more than 60-percent of households, Cascade continues to grow,
striving for immaculate dishes every time with its brilliant
automatic dishwashing powders, gels, pacs, and additives.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
About Product of the
Year
Product of the Year is the world's largest consumer-voted award
for product innovation. Established 30 years ago, POY currently
operates in 37 countries with the same purpose: Guide consumers to
the best products in their market and reward manufacturers for
quality and innovation. Product of the Year winners are backed by
the votes of 40,000 consumers in a national representative study
conducted by research partner Kantar TNS, a global leader in
consumer insights. The award is a powerful merchandising
program for marketers proven to increase product sales,
distribution and awareness. Winning products are announced in
February each year and receive the right to use the Product of the
Year logo in marketing communications for two years. For more
information, visit productoftheyearusa.com.
About Kantar TNS
Kantar TNS is one of the world’s largest research agencies with
experts in over 90 countries. With expertise in innovation,
brand and communication, shopper activation and customer
relationships we help our clients identify, optimize and activate
the moments that matter to drive growth for their business. We
are part of Kantar, one of the world’s leading data, insight and
consultancy companies. Find out more
at www.tnsglobal.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20180213006382/en/
Product of the Year USADolinda Meeker, 212-213-0600Sales &
Marketing Directordolinda@poyusa.comorCitizen Relations (for
Cascade)Ashley Loar,
213-996-3837ashley.loar@citizenrelations.com
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