Olay Body Unveils New Body Lotion Collection with Prestige Skincare Ingredients to Hydrate Instantly and Transform Skin Over Time
30 September 2021 - 10:05PM
Business Wire
Leading body care brand partners with
entrepreneur and TV personality Adrienne Houghton to debut new
product line
Olay Body is introducing a new line of body lotions that provide
the visible skin-transformation benefits women seek in their body
care products. Now hitting shelves across the country is the new
Olay Body Lotion Collection, which combines niacinamide in its
proprietary Vitamin B3 Complex with prestige skincare ingredients –
collagen, hyaluronic acid, and vitamin C – to hydrate and
rejuvenate skin’s surface cells for visibly firmer, more radiant
skin over time.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210930005336/en/
New Olay Body Lotion Collection with
prestige skincare ingredients to hydrate instantly and transform
skin over time. (Photo: Business Wire)
Crafted by Olay Skin Experts and backed by more than 65 years of
skin science, the hydrating formulas in this new collection leave
you with skin that feels softer and looks smoother – so you can
step into your day feeling fearless in your skin. Featuring the
ultimate skin improvement ingredient – Vitamin B3, also known as
niacinamide – Olay’s new body lotions hydrate the skin, allowing it
to hold on to water so it can become its own moisturizer.
With the launch of this new collection, consumers can now fully
indulge from head to toe in prestige ingredients like niacinamide,
collagen, retinol and hyaluronic acid that are primarily found in
facial skin care products. Women can trust that Olay has her
covered when it comes to all of her skin care needs both in and out
of the shower, with products and these sought-after ingredients
available across the brand’s full range of offerings, including
facial skin care, body wash, body lotion and hand washes.
“As we continue to elevate the body care category at Olay, our
mission remains the same: to provide the skin benefits she seeks
from the products in her body care, which includes body lotion,”
said Selina Phillips, Senior Brand Director for Olay Body. “With
the addition of this new collection to our body care line-up, we
close the gap in her hydration needs, as well as her full skin
regimen from top to bottom, so that she can feel confident in her
skin.”
Olay Body partnered with entrepreneur and TV personality
Adrienne Houghton to help introduce the new collection and
highlight its hydrating benefits for fearless, busy women who need
hydration on the go.
“I manage a busy schedule both on and off camera, so I make sure
I’m using products that work hard for me and require minimal
effort,” says Houghton. “I’m proud to partner once again with Olay
Body and help introduce their new Body Lotion Collection. I love
that it works to hydrate my skin from the moment I put it on so
that I can conquer my day without worrying about how my skin looks
or feels.”
Indulge in Olay’s new body lotion formulas, which hydrate to
begin the process of increasing surface cell turnover. And forget
about greasy residue! The new lotions absorb quickly, leaving
long-lasting smooth skin. The collection includes the following
products:
- Firming Body Lotion with Collagen – Hydrates the skin
with plumping moisture to tighten skin and diminish fine lines for
a visible transformation.
- Nourishing Body Lotion with Hyaluronic Acid – Visibly
replenishes the skin, delivers deep moisture, and locks in
nourishment for all-day hydration.
- Revitalizing Body Lotion with Vitamin C – Brightens dull
skin with a boost of rejuvenating hydration for visible
radiance.
“As a dermatologist, I tell my patients that it’s important to
moisturize all year round, especially during the colder months when
our skin is more prone to drying and flaking,” said board-certified
dermatologist Dr. Elyse Love. “With hydrating ingredients like
niacinamide and petrolatum, I’ve found Olay’s new body lotion
collection makes my skin look and feel better than lotions I’ve
used that cost twice as much, and I look forward to recommending it
to my patients.”
The collection is available at retailers nationwide in a 17 oz
pump for at-home application and a 6 oz tube for on-the-go
moisture. Click here for more information about the collection.
About Olay
Olay is a worldwide leader in skincare and has been trusted by
women for over 65 years. Olay continues to hold to the philosophy
it was founded on: to maintain a deep understanding of women's
changing needs and offer products backed by superior science that
meets those needs. Female consumers have come to expect this
superior product performance from Olay, as it brings healthy
looking, beautiful skin to more than 80 million women on five
continents.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210930005336/en/
Stephanie Lett-Dawkins stephanie.lett@citizenrelations.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2023 to Apr 2024