Old Spice Unveils Therapist in Latest “Men Have Skin Too” Commercial With Cameo From Legendary Actress Nia Long
20 October 2021 - 02:00AM
Business Wire
The New Spot Highlights Relatable Tensions
Between Couples Cohabitating in a Lighthearted Way While
Spotlighting the Normalcy of Therapy
Old Spice debuts the latest “Men Have Skin Too” commercial
featuring a surprise cameo by actress Nia Long in her first-ever TV
ad. Starring as a relationship therapist, Nia Long helps the Old
Spice “Men Have Skin Too” couple navigate the hilarious minefield
that comes with sharing the moisturization of new Fiji with Coconut
Oil Hand & Body Lotion during cohabitation.
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Old Spice launches its latest “Men Have
Skin Too” TV spot that takes a light-hearted approach to
relationship therapy featuring actress Nia Long as the Couple’s
Therapist. (Photo: Old Spice)
Let’s face it; many partners are known to borrow their
significant other’s favorite-smelling t-shirt, most comfy hoodie,
and even that stylish hat. Nearly 50% of women admit to having used
their partner’s grooming products this past year alone, according
to a Wakefield Research study. And many know that after these past
18 months of cohabitation, sharing isn’t always caring, and the
little things -- like borrowing your partner’s personal products --
can become a serious matter. The new spot reflects a lighthearted
outlook, dedicated to what couples may have been feeling or
experiencing during quarantine.
“Working with such an iconic brand on the first commercial I’ve
ever been a part of has been an amazing experience,” says Nia Long.
“Old Spice was a product my grandfather used and one I was
extremely familiar with. I also couldn’t resist the universal
relatability of the Men Have Skin Too campaign, because who hasn’t
had a significant other “borrow” their products?"
The latest addition to the “Men Have Skin Too” campaign
continues to tackle the long-held belief that women’s products are
superior with sought-after skin benefits, while men’s products lag.
Fortunately, Old Spice’s Fresher Collection dispels these beliefs
with innovative formulas for skin benefits, featuring real
ingredients and fragrances. Simply put, it is so good, partners and
family members crave it and prefer it as shown in the latest
commercial.
“Online fan feedback inspired this next Men Have Skin Too
chapter with the insight that they wanted an even spicier situation
to take our classic ‘borrowing grooming products' storyline to
another level,” said Matt Krehbiel, Old Spice vice president at
Procter & Gamble. “The spot promotes the importance of therapy
in a light-hearted way that many Old Spice fans will be able to
relate to, especially given the challenges of the past year and a
half."
Men Have Skin Too -- The
Sequel
Created by Weiden + Kennedy (Portland), the sequel to the
award-winning “Men Have Skin Too” campaign kicked off this summer,
featuring Deon Cole (Black-ish, Grown-ish) and Gabrielle Dennis
(Black Lady Sketch Show, The Upshaws). The couple's return
introduces new characters, new relationship drama and the new Old
Spice Fiji with Coconut Oil Hand & Body Lotion.
Earlier this summer, Patti LaBelle made a hilarious cameo
appearance in the first spot, “Mother-in-Law,” and now we are
introduced to Nia Long’s character as therapist in both :30 second
and :15 second spots titled “Therapy,” which will air over the
coming months on national television and the Old Spice YouTube
Channel.
Fans can follow the integrated campaign across social media at
#MenHaveSkinToo.
Old Spice “Skin Deep”
Survey
- Nearly half of women (49%) have borrowed hair or body care
products from their significant other in the past six months
- 29% of women who used their partner’s grooming products reached
for the body wash
- 24% of women who borrowed their partner's body and hair care
products did so because they're better quality or better
scent!
- And the past 18 months of sharing and togetherness hasn't
always made for domestic bliss: nearly 2 in 5 (39%) admit they’ve
disagreed more with their significant other now than before the
pandemic!
The Old Spice “Skin Deep” Survey was conducted by Wakefield
Research among 1,000 people who are cohabitating, between June 11th
and June 14th, 2021.
Old Spice Fresher
Collection
Old Spice’s innovative Fresher Collection is nature inspired and
formulated for men who seek skin benefits like moisturizers, real
ingredients, elevated fragrances and more. It’s no wonder everyone
else in the home will prefer it over what they’re currently
using!
Products in the Fresher Collection featuring real ingredients
with real benefits, includes:
- NEW: Fiji with Coconut Oil Hand & Body Lotion: This
lightweight formula replenishes dry skin with 24-hour skin
hydration and delivers amazing Fiji scent
- Fiji with Palm Tree Antiperspirant: 48-hour sweat and
odor protection
- Fiji with Palm Tree Body Wash: The ridiculously
long-lasting refreshing Fiji scent keeps you smelling like a
tropical island all day long
- Hydrate with Aloe Body Wash: A thick, lathery refreshing
body wash, forged with real ingredients that will deeply hydrate
the skin just after one use
- Moisturize with Shea Butter Body Wash: A fruity
fragrance, rounded out with sweet vanilla and amber
For more information on the full Fresher Collection lineup,
visit https://oldspice.com/body.
ABOUT OLD SPICE Procter & Gamble’s Old Spice is the
quintessential grooming brand. With more than 80 years as an
American icon, Old Spice is the authority on grooming experience
and has leveraged this heritage to become the No.1 selling
anti-perspirant and deodorant brand for guys in the United States.
Old Spice offers a complete product portfolio for today’s evolving
needs, including anti-perspirants, deodorants, body washes, body
sprays, shampoos and hair stylers. Check Old Spice out at
www.oldspice.com, Facebook (http://www.facebook.com/OldSpice),
Twitter (@OldSpice) and Instagram (@oldspice).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211019005844/en/
Ian Rapport, Citizen Relations
ian.rapport@citizenrelations.com
Juwan Thompson, Procter & Gamble thompson.j.3@pg.com
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