Downy® Releases Its Biggest Innovation in Over 30 Years, Bringing a New Way to Help Remove Tough Odors in Laundry
14 September 2022 - 10:52PM
Business Wire
Downy Rinse and Refresh™ Provides a
Solution to Consumers Who Cite Malodor as Top Laundry Issue
Downy® has announced the launch of Downy Rinse & Refresh™, a
new groundbreaking deep-cleansing fabric rinse, which is designed
to help remove odor-causing residues 3X better than detergent
alone*. With 1 in 3 households claiming malodor as their top
laundry issue, Downy created the perfect addition to consumers’
laundry routines to help solve malodor issues in the first wash,
every time.
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the full release here:
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Downy Rinse and Refresh™ will be
available in Cool Cotton and Fresh Lavender at retailers
nationwide. (Photo: Business Wire)
“Downy Rinse & Refresh is the latest innovation to tackle
malodor in your clothes that keeps resurfacing or can’t be washed
away with detergent alone,” said Sammy Wang, Downy Senior
Scientist. “This deep cleansing fabric rinse helps remove the
source of odor-causing residues and hard water metal buildup that
get trapped in fibers with a breakthrough, clear formula for
softer, fresher, and brighter fabrics.”
From smelly workout gear to garments affected by pet odors or
kids' messes, there is finally a solution that allows consumers to
keep their laundry fresh. Simply add Downy Rinse & Refresh to
the everyday laundry regimen. Pour it directly into the fabric
softener drawer, agitator cup, or add it directly into the rinse
cycle (depending on the washing machine). It’s safe to use on all
fabrics, including activewear, towels, delicates and baby clothes
and contains no dyes or heavy perfumes. Now there’s a Downy for
everyone, every fabric and for every load.
“We heard from families across the country about the need for a
product that truly tackled set-in odors from their fabrics that
detergents alone could not get out, so our laundry scientists
developed a breakthrough solution that could easily be added to any
laundry routine. Downy Rinse & Refresh is unlike anything you
have seen on the market or in the fabric softener aisle, finally
removing stubborn odors and residues. And since Downy Rinse &
Refresh works on all fabrics, we know consumers will be delighted
to use it in every load of laundry,” said Jenny Maxwell, P&G
Fabric Enhancers Senior Brand Director.
To help launch Downy Rinse & Refresh, the brand will partner
with influencers across social platforms and release a TV spot;
while executing in-store activations across major retailers.
Downy Rinse & Refresh will be available in Cool Cotton and
Fresh Lavender at retailers nationwide for $6.99 (25.5oz) and
$12.99 (48oz), and sold at the sole discretion of the retailer.
Visit www.downy.com for more information.
*Removes odor better in one wash than the leading bargain brand
alone in three washes
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
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version on businesswire.com: https://www.businesswire.com/news/home/20220912005818/en/
Media Contacts Henry Molski - molski.hd@pg.com Nicole
Tarko - Ntarko@hellommc.com
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