Always® Launches First-Ever Team of “50 Period Heroes” Across the Country to Help #EndPeriodPoverty
07 October 2022 - 03:18AM
Business Wire
Always Period Heroes helped distribute more
than 3.5 million pads to fight period poverty in local communities
throughout the U.S.
Always expands their work to help #EndPeriodPoverty across the
United States by organizing the first-ever team of “50 Period
Heroes” to help fight period poverty across the country. Always
Period Heroes represent people and organizations in each of the 50
U.S. states who have already made significant efforts to address
period poverty in their local area. The Always 50 Period Hero
program will enable them to continue their important work and
provide young people greater access to period products they
need.
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Always launches first-ever team of “50
Period Heroes” across the country to help #EndPeriodPoverty
(Graphic: Business Wire)
1 in 5 girls in the U.S. have missed school due to lack of
access to period products1. Always is on a mission to do more – and
we knew we couldn’t do it alone. Inspired by the stories of people
and organizations doing extraordinary work in their local
communities to help #EndPeriodPoverty, Always joined together with
Walmart shoppers and our 50 Period Heroes to help distribute a
total of 3.5 million pads to communities in all 50 states to help
young people stay in the confidence-boosting activities they love.
These donations will help ensure young people do not miss out on
critical life moments like class time, sports, extracurricular
activities, and hanging out with friends simply because they do not
have access to the period products they need.
The fight does not end here. You can join Always and the 50
Period Heroes to help #EndPeriodPoverty in the U.S. and become a
Period Hero yourself. Here’s how you can help:
- Contact your elected officials here and ask them to show their
support to help #EndPeriodPoverty
- Take part in the #EndPeriodPoverty Challenge through Global
Citizen by downloading the app here
- Learn more about Period Heroes by going to
https://www.walmart.com/always
“It was very exciting to partner with Always in their efforts to
#EndPeriodPoverty. I started Go With The Flow after seeing
first-hand how period poverty affected students on a personal level
right here in my local community,” says Demetra Presley, Arizona
Period Hero and Executive Director of Go With The Flow. “Not only
did I learn about the reality of school budget restrictions on
period products, but also the troubling ways students would offset
their needs for these products by making makeshift pads and tampons
out of items such as socks, towels and toilet paper. Always’
generous donation will enable us to make great strides to help
#EndPeriodPoverty and ensure that the youth does not miss out on
crucial educational opportunities because of it.”
“Always has been championing young people’s confidence for more
than 35 years with puberty education programs and by providing
access to period products to those in need,” says Melissa Suk, Vice
President of North America Feminine Care at Procter & Gamble.
“Since the launch of Always’ #EndPeriodPoverty program in 2018,
Always has donated more than 160 million period products to people
in need around the world. While donations can help young people
stay in school and improve confidence, donations alone cannot
resolve period poverty as poverty itself is a systemic issue. To
help drive systemic change, we continue to expand our
#EndPeriodPoverty efforts this year by supporting the Menstrual
Equity for All Act – which would help systemically end period
poverty in the U.S. With our allies on the Hill and the grassroot
efforts of our 50 Period Heroes, we’re excited about the bigger
impact we are making on young people who are experiencing period
poverty in this country.”
Footnotes:
1 1000 U.S. females, 16-24 y.o., Research Now ‘17
2 1000 U.S. females, 16-24 y.o., Research Now ’17 & U.S.
2016 Census
About Always®
Always®, the world's leader in menstrual protection, offers a
wide range of pads, wipes and liners designed to fit different body
types, period flows and preferences. For over 35 years, Always has
been supporting millions of young people globally through puberty
and confidence education, providing products to those in need and
tackling societal barriers to girls’ confidence. Together, Always
believes we can create a world where neither periods nor gender get
in the way of young people reaching their full potential. Please
visit www.always.com for more information.
About Go With The Flow
Go With The Flow was created in 2017 after its Executive
Director Demetra Presley, learned about a teacher who started to
keep bags filled with menstrual hygiene products in her classroom
because she was frequently approached by her students requesting
period products. Go With the Flow has provided schools in Tucson
and Phoenix and neighboring areas with over 40,000 period packs -
small bags that contain tampons, sanitary napkins, and panty
liners. When a student at a participating school needs menstrual
supplies, they can approach various school staff to obtain a period
pack. Schools can contact Go With The Flow for additional packs
whenever they are running low, helping to ensure a continuous
supply of menstrual hygiene products for students at no cost to the
school.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221005005876/en/
Louie Morante 513-764-0848 morante.l@pg.com
Talya Lefkowitz 516-650-5635 Talya.lefkowitz@mslgroup.com
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