Unique financial advice service links
clients with advisors through real-time video, phone, in
person
TORONTO, May 28, 2019 /CNW/ - Canadians seeking more
control of their financial future are making it clear they want the
best of both worlds – digital with a human touch. As of this
week, 1 million Canadians are now connected in real time to
personalized, interactive financial plans and live advisor
expertise – all through the digital innovation of MyAdvisor at
RBC.
MyAdvisor has created an entirely new category of investment
intelligence to help Canadians ease anxiety around their savings
and investments. The new digital+human solution not only gives them
an interactive picture of their finances, it also provides real
time access to the advice of financial advisors, through video, by
phone or in person.
"We knew our clients were stressed about their finances and
planning for their future. We wanted to solve this challenge for
them in an easy, convenient way that leveraged the strength of our
advisors. MyAdvisor was our response and seeing our one millionth
client sign up to take advantage of this solution makes us very
proud," said Neil McLaughlin, Group
Head, Personal & Commercial Banking, RBC.
Launched in July 2017, MyAdvisor
is a one-of-a-kind digital service that connects a client to a
financial advisor, where both can view and adjust a dynamic
dashboard showing the client's savings and investment goals and
establish actions to achieve these goals – all in real time.
Clients also have the choice to connect with advisors by phone,
face to face or video.
"MyAdvisor combines the strength of our advisors with the power
of our leading global digital and technology capabilities – exactly
what being a digitally-enabled relationship bank is all about,"
added McLaughlin. "There's nothing else in Canada that comes close to providing this same
connected relationship between clients and financial advice. The
positive response among our clients and our advisors has been
overwhelming and tells us we've got a winner."
Another digital innovation unique to RBC's commitment to bring
ease and convenience to Canadians is NOMI. Available through the
RBC Mobile app, NOMI uses the power of artificial intelligence (AI)
to provide clients with deeper insights to increase their financial
confidence and manage their day-to-day finances, identifying
trends, unusual activity and potential savings opportunities.
The NOMI family at RBC includes:
- NOMI Budgets. Introduced in April
2019 as the latest of RBC's personalized digital
capabilities, NOMI Budgets provides a personalized, AI-powered
budget solution, the first of its kind in Canada. NOMI Budgets automatically analyzes a
client's spending history, recommends an appropriate budget and
sends timely updates to help keep a client on track in a seamless
and convenient way. In the first month since its launch, clients
have set over 200,000 budgets
- NOMI Insights. Provides personalized financial insights,
timely tips and advice to help clients manage and be more mindful
of their day-to-day finances. RBC's active mobile clients have
already viewed over 500 million insights.
- NOMI Find & Save. Proactively analyzes spending
behaviours to find extra money that won't be missed, and
automatically sets it aside as savings. Clients continue to enjoy
strong savings each month.
For more information about the RBC Mobile app – available for
free download from the App store on iPhone and iPad – please visit
www.rbcroyalbank.com/mobile.
About RBC
Royal Bank of Canada is a global financial institution with
a purpose-driven, principles-led approach to delivering leading
performance. Our success comes from the 84,000+ employees who bring
our vision, values and strategy to life so we can help our clients
thrive and communities prosper. As Canada's biggest bank, and one of the largest
in the world based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to more than 16 million clients in Canada, the U.S. and 34 other
countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-sustainability.
SOURCE RBC