SharkNinja Unveils New Product Innovation and Category Expansions at its First EMEA Product Forum
02 February 2024 - 12:30AM
Business Wire
- Disrupts fan and cooler categories with the launch of the Shark
FlexBreeze™ and Ninja FrostVault™
- Launches industry-first vertically designed two-basket air
fryer: the Ninja DoubleStack™ XL
- Announces 17 additional Shark and Ninja products will be
introduced across EMEA
SharkNinja, Inc. (NYSE: SN), a global product design and
technology company, kicks off 2024 executing its three-pillar
growth strategy with the launch of product innovation in new and
existing categories. The company also announced 17 additional Shark
and Ninja products will be coming to the EMEA (Europe, Middle East
and Africa) region during the first half of 2024.
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the full release here:
https://www.businesswire.com/news/home/20240201411652/en/
SharkNinja launches the Shark
FlexBreeze™, a unique cooling solution built for outdoor and indoor
use. Two-in-one cooling tool, which transforms from a pedestal to a
tabletop fan at the touch of a button. Delivers breeze from 70 feet
away, provides 20 hours of battery runtime on a single battery
charge, and reduces temperatures by up to 10 degrees Fahrenheit
when the misting feature is engaged. (Photo: Business Wire)
The newest innovation from SharkNinja includes the Shark
FlexBreeze™, a unique cooling solution built for both outdoor
and indoor use, the Ninja FrostVault™, a cooler that
redefines the market for portable outdoor food storage, and the
Ninja® DoubleStack™ XL 2-Basket Air Fryer, the industry's
first vertical two-basket air fryer that provides double the
performance with 40% less countertop footprint.
“SharkNinja’s track record of launching game-changing
innovations and rapidly capturing market share across categories is
a result of our associates' boundless curiosity and relentless
drive to solve consumer problems," said Mark Barrocas, Chief
Executive Officer. “Our latest innovations deliver the high-tech
features, market-leading performance, quality and extraordinary
value Shark and Ninja products are known for, positively impacting
people’s lives every day, in and outside their homes, around the
world.”
SharkNinja Brings the Cool Wherever You Go
Summer is meant to be spent outdoors; however, millions of
people find themselves spending more time inside to beat the heat.
SharkNinja's engineers are solving this problem with their new
Shark FlexBreeze™ (MSRP: $199), a unique outdoor cooling solution –
not just a fan – designed to help consumers bring cooling comfort
whenever and wherever they need it. A few of its capabilities
includes:
- Multifunctional Use: Two-in-one cooling tool, which
transforms from a pedestal to a tabletop fan at the touch of a
button. The Shark™ FlexBreeze™ has five fan speeds, 180 degrees of
side-to-side oscillation and can tilt 55-degrees up and down. These
settings can be easily adjusted with its discrete remote, which
also attaches to the fan for no-loss storage.
- Powerful: When in BreezeBoost™ mode, consumers can feel
the breeze from over 70 feet away — the same distance as the full
length of a tennis court.
- Boundless: Provides 20-hours of battery runtime on a
single battery charge, when on low fan speed. If the battery runs
out, simply plug it in and continue to use as it charges.
- Instant Relief: Reduces temperatures in your outdoor
spaces by up to 10° F when the misting feature is engaged.
- Durable & Lightweight: Enhances every space with its
sleek design and durable, UV and rain-resistant exterior and weighs
only 13lbs.
Nobody likes sticking their hand into a cooler filled with ice
to retrieve a beverage, or eating a soggy sandwich stored in the
melting ice of a traditional cooler. SharkNinja's new, patented
technology makes these experiences a thing of the past with the
first-of-its-kind Ninja FrostVault™ Cooler (MSRP: $199.99 for
30-quart, $249.99 for 50-quart).
The Ninja FrostVault™ Cooler redefines the market by
offering premium ice retention up to six days* and fridge-temp dry
storage. With FrostVault™ technology, cold air transfers into the
Dry Zone, where high-tech insulation keeps food cool, dry, and
separate at food-safe temperatures (under 40° F) for days.
Additional features and capabilities include:
- High-Capacity: 50-quart capacity fits up to 80 cans
30-quart capacity fits up to 48 cans.
- Durable: Highly durable construction with up to 3 inches
of insulation and molded handles to make it easy to transport the
cooler and tie it down in your boat, trailer, or truck bed.
- Easier Access: Premium latch allows you to easily open
and close your cooler–even one-handed. Effortlessly secure your
cooler with lockable lid and drawer latch.
- Safer For All: Keep raw meat separate from main
compartment for zero cross contamination. This separation is also
helpful in other areas such as keeping caught fish separate from
the day’s snacks, or keeping food separate from others for a child
with food sensitivities.
- Hassle Free: Place items from the fridge straight in the
FrostVault™ drawer and then head to the beach, park, or tailgate.
No need to transfer food to secondary containers to protect items
from getting wet and soggy. The innovative drawer also allows
consumers to use the top of the cooler as a portable table without
having to clear the items on top to get another beverage or
snack.
SharkNinja Helps Consumers Take Back Their Counter
No matter the size of the kitchen, consumers around the world
want more counter space AND the convenience and speed of an air
fryer. The market leader Ninja is giving consumers the best of both
worlds with the new Ninja DoubleStack™ XL 2-Basket Fryer (MSRP:
$229.99), a vertical air fryer that provides twice the capacity and
40% less footprint than a single basket air fryer. Additional
features include:
- Versatile: Unique stacked meal racks unlock four cooking
levels with six distinct functions – Air Fry, Max Crisp, Roast,
Bake, Reheat and Dehydrate
- Time Saver: Cook two foods two different ways and have
them finish at the same time.
- High Capacity: Giving consumers 2X the capacity of a
single air fryer. Notably, the 10 QT can cook two, five-pound
chickens at once.
SharkNinja Furthers International Expansion
Additionally, SharkNinja announced today at its inaugural EMEA
Product Forum, attended by retailers and partners, its plans to
bring 17 additional Shark and Ninja products to the region.
Consumers across Europe and the Middle East will soon have access
to the following products that deliver incredible performance and
value: Shark Matrix Robot, Shark StainStriker Pet Stain &
Spot Cleaner, Shark HydroVac, Shark Steam & Scrub, Shark
SmoothStyle, Ninja Woodfire Pro Connect XL Electric BBQ Grill &
Smoker, Ninja CREAMi DELUXE Ice Cream & Frozen Drink Maker,
Ninja Ceramic Cookware, Ninja Detect Duo Power Blender Pro, and
the Ninja Combi Multi-Cooker, Oven & Air Fryer.
Pricing and availability for SharkNinja's new products vary by
market. For more information visit SharkNinja.com, SharkClean.com
and NinjaKitchen.com.
*50-quart Ninja FrostVault™ offers premium ice retention up to
six days.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240201411652/en/
Media Relations: Sarah McKinney VP, Corporate
Communications PR@sharkninja.com
Investor Relations: Arvind Bhatia, CFA SVP, Investor
Relations IR@sharkninja.com
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