Website traffic trends can be telling. Measures of visits to a company's website can hint at how well the company has been performing, thus helping investors predict how the company's earnings release will look. Social media companies, which rely so heavily on traffic to their platforms, are especially likely to have statistics about visits to their platforms mirror their earnings: increased visits can easily translate into increased revenue and earnings. Comparisons of the performance of two social media giants, Snap and Twitter, is enhanced by examination of their website traffic patterns. The traffic numbers help us predict these companies' performance, ahead of earnings.
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