Next-Generation Internet Partnership Announced: UBM Studios and InXpo Sign Strategic Alliance Agreement
04 March 2010 - 6:00PM
PR Newswire (US)
CHICAGO, March 4 /PRNewswire-FirstCall/ -- InXpo, the largest
virtual event technology provider, and e-media innovator, UBM
Studios, a division of global media giant, UBM, today announced
that the two companies have combined forces to transform the web
with next-generation virtual business solutions that help
organizations extend the reach of established trade shows, reduce
costs, and increase employee productivity. To view the multimedia
assets associated with this release, please click:
http://multivu.prnewswire.com/mnr/ubm/42705/ (Photo:
http://www.newscom.com/cgi-bin/prnh/20100304/MM63635 ) "Together we
will provide leadership in the emerging 'virtual business' space.
Much like the e-business wave that helped drive enterprise adoption
of the web, virtual business is the harbinger of a new era that
will transform the internet from a collection of pages to a series
of engaging destinations," said Kate Spellman, SVP, Managing
Director, UBM Studios. The rapidly emerging virtual events and
environments industry is a rare bright spot in the economy and is
expected to grow at a compounded annual rate of 56 percent
according to Market Research Media. The use of this technology has
expanded far beyond popular business webinars and social media to
include virtual tradeshows, events, digital libraries, product
launches, annual meetings, career fairs, sales meetings, training
& learning centers, focus group centers and more. The use of
virtual business and event technology not only reduces event and
travel costs, but also is a proven means to improve employee
productivity by reducing travel and providing a more educational
and engaging online experience. According to American Business
Media and Forrester Research, 75 percent of business
decision-makers said they attended three or more Web-based events
during the past 12 months. "Businesses such as Cisco, Disney and
AAA are increasingly adopting virtual events and environments as a
cost effective and engaging way to extend and leverage live event
and training investments," according to Malcolm Lotzof, CEO InXpo.
In the deal, UBM Studios becomes the first global media licensee of
the InXpo Virtual Events Platform and will leverage the power of
the UBM media network, including such brands as CMP Medica, PR
Newswire, EE Times Group, UBM Global Trade, UBM International
Media, UBM Live, UBM TechInsights and UBM TechWeb to create
innovative new media properties. UBM and InXpo have already
collaborated on more than 30 virtual events in 2009, with plans to
exceed 100 events in 2010, including: -- Physicians Practice LIVE
Virtual Event (April 21, 2010) -- Psychiatric Times Virtual Career
Fair (April 28, 2010) -- Virtual Event: Sustainability Now (May 12
- 13, 2010) -- MBA Wired APAC (June 3, 2010) -- Midsize Enterprise
Summit Virtual Event (June 9 - July 9, 2010) -- Virtual Event:
Housing Now (June 9 - 10, 2010) -- Cool Cargoes Virtual Trade Show
(June 15 - 16, 2010) -- Virtual Event: Retail Now (June 30 - July
1, 2010) -- Informex Virtual Event (June 30, 2010) -- Virtual
Event: Education Now (July 7 - 8, 2010) -- COMDEX Virtual Event
(November 16-17, 2010) David Levin, Chief Executive Officer, UBM
Limited states, "We are pleased to have formed the first global
strategic alliance with the leader in virtual business technology
as a powerful complement to our strong face-to-face show portfolio
for our global customers." For additional information on UBM
Studios virtual events, contact Kate Spellman, SVP, Managing
Director, UBM Studios at 516 562 7383 or kate.spellman@ubm.com.
About UBM Studios (http://www.ubmstudios.com/) UBM Studios, a
division of UBM, is a creative and strategic marketing agency which
specializes in building next-generation virtual media business
solutions. Through virtual environments such as virtual events,
hybrid events, tradeshows, community sites, career fairs, sales
meetings, training, seminars, digital libraries, knowledge centers
and focus groups, UBM Studios enables customers to reach new
markets, engage and educate customers as well as generate new leads
and revenue. About InXpo Inc. (http://www.inxpo.com/) InXpo is the
leading provider of privately branded virtual events and virtual
business environments that connect, engage and educate audiences.
InXpo's full suite of solutions includes Virtual Trade Shows,
Virtual Career Fairs, and Virtual Events & Conferences, as well
as Audio and Video Webcasts. These virtual solutions dramatically
reduce travel time and related costs, in addition to making the
world a greener place to live. By using our privately branded
virtual events, InXpo enables organizations to cost-effectively
communicate with their worldwide communities for lead generation,
peer-to-peer networking, training, internal and external
communications, as well as generate new online revenue
opportunities. InXpo has delivered more than 1,000 successful
virtual events and experiences for global customers and publishers
including AAA, Cisco, Forbes.com, HIMSS, GE Healthcare, PennWell,
SAP, TechTarget and Ziff Davis Enterprises. The company is
headquartered in Chicago. For more information, visit
http://www.inxpo.com/. Contacts Kate Spellman Cece Salomon-Lee UBM
Studios InXpo 516 562 7383 415 608 0302 kate.spellman@ubm.com
cece@inxpo.com DATASOURCE: UBM Studios CONTACT: Kate Spellman, UBM
Studios, +1-516-562-7383,kate.spellman@ubm.com; or Cece
Salomon-Lee, InXpo, +1-415-608-0302,cece@inxpo.com Web Site:
http://www.ubmstudios.com/http://www.inxpo.com/
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