Unity Ads Announces Availability of Mediation and Bidding
14 October 2021 - 11:00PM
Business Wire
Enhancement to Unity Ads Brings New Revenue
Streams to Developers and Choice in Monetization
Unity (NYSE: U), the world’s leading platform for creating and
operating real-time 3D (RT3D) content, today announced the
availability of Unity Mediation, inclusive of waterfall and
bidding, within Unity Ads. These new offerings, in open beta, help
developers build strong revenue streams, easily optimizing demand
from their best-performing ad formats and network partners within
the same editor and interface they build and manage the rest of
their game experience from.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211014005196/en/
Starting today, developers using Unity Ads now have more choice
in their ad network providers. Unity Mediation lets the developer
choose between Unity’s Unified Auction, preferred ad networks,
network bidding, or to enable them all to ensure the most
competitive network bidding using tools in the Monetization suite
of the Unity Dashboard. With a continued focus on simplicity
through single SDKs and access to adapters through the Unity
Editor, Unity Mediation prioritizes fair access to ad inventory to
ensure maximum fill for developers. As the leading platform in
games, and counting 60+ ad ecosystem partners, Unity aims to
simplify the integration and maintenance of the ad stack, allow for
opportunities to fill ad spots quickly and competitively to earn
more revenue, and further enable developers to easily monetize
their games.
“Our priority is to enable our developers’ success, and as such,
we continue to evolve and expand Unity’s ad ecosystem so developers
can have critical access to additional demand sources from leading
ad networks, simultaneously delivering more control and value to
our users,” said Felix Thé, VP of Product Management, Operate
Solutions, Unity. “We value being able to provide an open, neutral,
accessible technology to enable success for all developers. During
this open beta period, we are putting significant resources to
facilitate open collaboration with our customers and partners and
ensure future iterations of this product cater to their growing
needs.”
Unity Mediation launches with several key features,
including:
- In-app bidding
- A/B testing
- Granular reporting
- Waterfall management tools
- Interstitial, RV format support
- Geo & IDFA targeting
- Quick-start tools (default waterfalls and line items, CSV
uploader and Auto eCPM)
- Unity Editor efficiencies (code snippets, adapter updates, test
ad experience)
To learn more about Unity’s mediation offering, please visit
https://unity.com/products/mediation.
About Unity Unity (NYSE: U) is the world’s leading
platform for creating and operating real-time 3D (RT3D) content.
Creators, ranging from game developers to artists, architects,
automotive designers, filmmakers, and others, use Unity to make
their imaginations come to life. Unity’s platform provides a
comprehensive set of software solutions to create, run and monetize
interactive, real-time 2D and 3D content for mobile phones,
tablets, PCs, consoles, and augmented and virtual reality devices.
The company’s 1,800+ person research and development team keeps
Unity at the forefront of development by working alongside partners
to ensure optimized support for the latest releases and platforms.
Apps developed by Unity creators were downloaded more than five
billion times per month in 2020. For more information, please visit
www.unity.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211014005196/en/
MEDIA CONTACT Ryan M. Wallace Unity Communications
ryan.wallace@unity3d.com +1 917.442.2305
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