Exclusive agreement will give leading
financial institutions access to Phrasee's AI-powered brand
language optimisation, with Visa empowering client marketers with
AI technology to deliver promising gains to clients.
LONDON, May 12, 2022 /PRNewswire/ -- Phrasee, the leader
in brand language optimisation, has today announced an exclusive
European partnership with Visa, a world leader in digital payments.
The three-year agreement is part of Visa's strategic investment in
its clients, which include Europe's leading B2B financial services
brands. Visa clients will have access to Phrasee's advanced natural
language generation and machine learning technology as part of its
reseller programme.
The new reseller agreement means that Visa clients can now
generate and optimise the marketing language they use across the
full customer journey to ensure the highest level of engagement at
every touchpoint. Financial services brands will now be able
to connect to the right people at the right time with authentic,
relevant, and compliant brand language - helping them win, retain
and grow customers. Phrasee delivers an average 19% uplift in
engagement rates for financial services brands.
Parry Malm, CEO at Phrasee, commented: "We love working with
enterprise brands who move at a fast pace, are super-focused on the
role tech plays in transforming commercial outcomes, and are really
collaborative. Visa is a brilliant example of all of these things.
We have a shared vision of how AI can transform marketing outcomes
and are thrilled to be partnering with the team to empower Visa's
network of incredible clients in Europe."
''Phrasee's track record of working with some of the largest
brands across the financial services industry makes it a strong fit
for our European clients,'' said Hussaan Karim, Digital Client
Marketing Manager at Visa. "Our commitment is to ensure our clients
have access to the very best technology and services and Phrasee
will be supporting us with this mission."
Phrasee is an AI-powered SaaS platform that uses advanced
machine learning techniques, natural language generation and deep
learning capabilities to enhance brand language in real-time. It
allows brands to generate, optimise, automate and analyse language
in their own brand voice. Phrasee's products cover all digital
channels ensuring a consistent customer experience.
About Phrasee
Phrasee® revolutionises customer
experiences by optimising the language brands use across the full
customer journey. Its AI-powered SaaS platform brings together
natural language generation, machine learning and dynamic
optimisation, making Phrasee the only provider of its kind to
generate, optimise, automate and analyse language in real-time.
Phrasee boosts customer engagement and increases lifetime value for
the world's leading B2C brands – including Asda, AO, FARFETCH,
Groupon, Hilton and River Island –
all while adhering to companies' unique brand standards and voice.
For more info, visit https://phrasee.co/.
About Visa
Visa (NYSE: V) is a world leader in digital
payments, facilitating transactions between consumers, merchants,
financial institutions and government entities across more than 200
countries and territories. Our mission is to connect the world
through the most innovative, convenient, reliable and secure
payments network, enabling individuals, businesses and economies to
thrive. We believe that economies that include everyone everywhere,
uplift everyone everywhere and see access as foundational to the
future of money movement. Learn more at Visa.com.
Media contact:
Shermineh Rohanizadeh
Market Street Group for Phrasee
949-378-6469
shermineh@marketstreetgrp.com
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