CHICAGO, March 18, 2015 /PRNewswire/ -- Color can be at
once both powerful and empowering. It can reflect one's personal
style, make a statement and evoke distinct emotional reactions. The
visual impact of color is incomparable. Yet, 300 million people
around the world are colorblind, unable to distinguish colors, in
particular red and green.
With a mission to bring color to those who don't have it and to
remind those who do to appreciate it, Valspar, a global leader in
the paint and coatings industry, has launched "Color for All."
Through a partnership with EnChroma, a manufacturer of color
blindness correcting glasses, Valspar is gifting this special
eyewear to a number of colorblind individuals while raising
awareness about color's impact on our lives.
The #ColorForAll initiative is anchored by a short documentary,
titled "Color for the Colorblind," that shares personal stories
from four colorblind individuals and their reactions to
experiencing color for the first time. The film can be viewed at
ValsparColorForAll.com.
"As a company deeply rooted in color, Valspar believes that
everyone deserves to see and appreciate the experience that color
brings to life," said Joel
Wasserman, Director of Brand Integration at Valspar. "Most
people don't know what it's like to live in a muted world. We're
dedicated to making a change for the better and igniting a
conversation around the impact of color."
Individuals who are colorblind or are affected by color
blindness are encouraged to share their own stories with
#ColorForAll or at ValsparColorForAll.com, where
responses will be featured along with additional footage from the
film. Some of those submitting stories will receive EnChroma
glasses, courtesy of Valspar. Additionally Valspar will be working
with art museums across the country offering up the glasses to
enable even more people to see color for the first time.
About The Valspar Corporation
The Valspar Corporation
(VAL) is a global leader in the paint and coatings industry. Since
1806, Valspar has been dedicated to bringing customers the latest
innovations, the finest quality and the best customer service in
the coatings industry. Valspar – if it matters, we're on it.
Facebook.com/ValsparPaint
Twitter.com/Valspar_Paint
Instagram.com/ValsparPaint
YouTube.com/user/ValsparPaint
Pinterest.com/ValsparPaint
About EnChroma
EnChroma is dedicated to positively
impacting the lives of the estimated 300 million people worldwide
with color vision deficiency. EnChroma has developed a robust line
of innovative eyewear products with cutting-edge optical technology
for men, women and children. The company is led by a team of
seasoned researchers, engineers and technology experts, backed by
an advisory board of world-renowned vision scientists. Based in
Berkeley, California, EnChroma
emerged from a National Institutes of Health SBIR grant designed to
study the feasibility of correcting color vision deficiency. To
reach us please call 510-497-0048, email info@enchroma.com or visit
enchroma.com.
Facebook.com/pages/EnChroma/159109797496388
Twitter.com/EnChroma
YouTube.com/user/EnChromaInc
Video - http://youtu.be/ea_xOqNvntA
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SOURCE Valspar