Muse leverages GenAI to provide endless
inspiration through an innovative visual browsing
experience
BOSTON, Feb. 11,
2025 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the
destination for all things home, today announced Muse, its latest
innovation in personalized home shopping. Designed to give
customers an easy way to find inspiration and ideas for their
homes, Muse transforms how customers discover, personalize, and
shop for their dream spaces.
Building on the success of Decorify, Wayfair's previous pilot
application that allowed customers to select from a few preset
styles to see how their space could be transformed, Muse takes it
further to provide a trove of inspiration and ideas to build their
aspirational home. Muse focuses on a heavily visual browsing
experience letting users quickly navigate through rich imagery,
search for any style that comes to mind, and explore or apply
styles to build personalized collections.
To view a demo of Muse, click here.
"At Wayfair, our goal is to make it easy to create a home that
is just right for you, and Muse delivers on that promise," said
Fiona Tan, chief technology officer
at Wayfair. "Leveraging generative AI, we aim to elevate our search
experience to be the best in the home category - seamlessly
blending inspiration and shopping - to reaffirm our position as the
premier destination for all things home."
Muse links inspiration to Wayfair's extensive catalog, offering
shoppable suggestions and complementary items for a cohesive look.
Browsing shoppable inspiration for the home on Muse is easy:
- Type in a style or room you are looking for - it can be as
specific as "moody 1920s style living room" or as generic as
"dining room."
- As you browse the rich AI imagery, shop the recommended items
in each Muse or add to a collection to revisit later.
- When you find a Muse that sparks your interest, you can easily
explore other Muses and products that share the same vibe.
- Once you save a Muse, you can upload a photo of your space to
apply the style to any room.
"The home category is heavily visual and highly personal, and
most people want to start their home personalization journey by
simply browsing for ideas," said Shrenik Sadalgi, director of
research and development at Wayfair. "Muse serves that need and is
an endless inspiration engine giving customers the ability to spark
an idea, bring their unique visions to life and even transform
their existing spaces - all enabled by AI. Muse fosters inspiration
and helps you create a home that feels uniquely yours."
Visit www.wayfairnext.com/muse to begin exploring the endless
style possibilities for your space.
About Wayfair
Wayfair is the destination for all things home, and we make it
easy to create a home that is just right for you. Whether you're
looking for that perfect piece or redesigning your entire space,
Wayfair offers quality finds for every style and budget, and a
seamless experience from inspiration to installation.
Wayfair's family of brands includes:
- Wayfair: Every style. Every home.
- AllModern: Modern made simple.
- Birch Lane: Classic style for joyful living.
- Joss & Main: The ultimate style edit for home.
- Perigold: The destination for luxury home.
- Wayfair Professional: A one-stop Pro shop.
Wayfair generated $11.8 billion in
net revenue for the twelve months ended September 30, 2024 and is headquartered in
Boston, Massachusetts with global
operations.
Wayfair Media Relations:
Karoline Etter
PR@wayfair.com
Wayfair Investor Relations:
James Lamb
IR@wayfair.com
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SOURCE Wayfair Inc.
