AUSTIN, Texas, July 7, 2021 /PRNewswire/
-- Nutrabolt, a global leader in active health &
wellness and the maker of C4® Energy, the fastest growing energy
drink brand,1 today announced WWE Universal Champion
Roman Reigns, SmackDown Women's
Champion Bianca Belair and WWE
Superstars Mandy Rose and Montez
Ford as the newest members of their expanding roster of
athletes.
With nearly 50 million followers across their social media
platforms combined, Reigns, Belair, Ford and
Rose will help expand C4®'s mission of inspiring and
maximizing human performance beyond the ring to everyday life
through media, retail and digital content. As part of the
partnership, all four Superstars will appear in the company's
first-ever global brand campaign launching later this summer.
"Roman Reigns, Bianca Belair,
Montez Ford, and Mandy Rose are
Superstars both in and out of the ring," said Rajaa Grar, Chief
Marketing and Digital Officer of Nutrabolt. "Each one embodies C4®
Energy's brand values in their daily lives through their drive,
performance and resilience with no boundaries. We are proud to
bring them together as part of the C4® Energy team and join the WWE
family. It's exciting that we are sharing our brand with the WWE
Universe, whom I consider having some of the most passionate fans
that are avid consumers of energy drinks."
The four Superstars join C4® Energy's growing roster of
celebrities, trainers, and athletes including top NFL draft
picks Justin Fields and Kyle Pitts, NBA breakout star
Lonzo Ball and WNBA
phenom Te'a Cooper. This announcement comes on the heels of
C4® Energy scoring the brand's first-ever major league sports
partnership with Major League Soccer's (MLS) Austin FC and
launching a limited-edition C4® Energy Mango Lime
flavor & custom can in the team's signature verde and
black colors.
"WWE is always looking to work with top performance brands that
produce optimal results for our athletes," said Claudine Lilien, WWE SVP & Head of Global
Sales & Partnerships. "Roman Reigns, Bianca Belair, Montez Ford and Mandy Rose all align with C4®'s mission and we
are thrilled to join their growing roster of celebrities and
athletes."
C4® Energy is made with no artificial colors or dyes, and
contains zero calories, sugar, or carbs. In addition, C4® Energy
contains a combination of clinically studied functional ingredients
including CarnoSyn® Beta-Alanine, an amino acid to support muscular
endurance; BetaPower® derived from Beets, a superfood, for natural
hydration; Caffeine Anhydrous, for energy; and L-Citrulline for
performance.
C4® Energy is available in all 50 states, internationally, and
online at C4Energy.com. To join the social media conversation and
receive tips from top trainers, visit C4® Energy on Instagram,
Twitter, and Facebook at @C4Energy.
About Nutrabolt
Nutrabolt is a global leader in active
nutrition and better-for-you performance beverages, known and
trusted by millions of active individuals, fitness fanatics, elite
athletes, and people looking to optimize their performance in all
aspects of life in and out of the gym. The company's
portfolio includes industry-leading sports nutrition brands:
Cellucor® – the original maker of C4®, the bestselling pre-workout
in America, and XTEND® - the number one BCAA brand in the
world. The C4® product line has recently transcended the
sports nutrition market to become the fastest growing performance
energy beverage in the nation while accelerating its market share
expansion within the sports nutrition category. Nutrabolt's
portfolio, which is distributed in over 150 countries, is sold
through the company's owned e-commerce platforms, and is available
at leading retailers across the nation, including Walmart, Publix,
Amazon, 7-Eleven, GNC, Target, Kroger, Walgreens, and the Vitamin
Shoppe.
About WWE
WWE, a publicly traded company (NYSE: WWE),
is an integrated media organization and recognized leader in global
entertainment. The Company consists of a portfolio of businesses
that create and deliver original content 52 weeks a year to a
global audience. WWE is committed to family-friendly entertainment
on its television programming, pay-per-view, digital media and
publishing platforms. WWE's TV-PG programming can be seen in more
than 900 million homes worldwide in 28 languages through
world-class distribution partners including NBCUniversal, FOX
Sports, BT Sport, Sony India and Rogers. The award-winning WWE
Network includes all live pay-per-views, scheduled programming and
a massive video-on-demand library and is currently available in
more than 180 countries. In the United
States, NBCUniversal's streaming service, Peacock, is the
exclusive home to WWE Network. The Company is headquartered in
Stamford, Conn., with offices in
New York, Los Angeles, Orlando, Dubai, London, Mexico
City, Mumbai, Munich, Riyadh, Shanghai, Singapore and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com.
Media Contact:
Ethan
Friedman
CURICH|WEISS
C4@curichweiss.com
1 TTL US MULO+C, L52 wks through 5/16, *among
brands with at least $40MM in sales
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SOURCE Nutrabolt