ROCKFORD, Mich., Feb. 10,
2025 /PRNewswire/ -- Merrell, the world's
leading hiking and outdoor footwear brand, announced it has
welcomed Richard McLeod as Chief
Marketing Officer. Reporting to Janice
Tennant, Merrell's Global Brand President, McLeod will be
responsible for leading Merrell's global marketing and directing
the creation of modern integrated marketing capabilities to further
cement the brand's position as a global leader in the outdoor
active and lifestyle space.
"Rich is widely recognized as a consumer-obsessed leader and
builder of talent with a track record of growing brands through
strong consumer demand creation and retail execution," said
Tennant. "Rich's depth of experience will help position Merrell for
long-term growth."
McLeod's experience has spanned over two decades in senior
leadership roles, and his career has been marked by a dedication to
building globally recognized brands, fostering consumer
connections, and driving strategic initiatives that deliver
long-term growth and cultural relevance. He was most recently Vice
President, Chief Marketing Officer at Champion, a global leader in
iconic apparel brands, where he led the development of strategy and
enhanced Champion's market presence using consumer insights, brand
development, creative storytelling and innovation. Prior to
Champion, McLeod was Senior Vice President of Brand at Canada
Goose, responsible for brand evolution, growth and performance.
"I am thrilled to join Merrell, a brand with a rich heritage and
global impact," said McLeod. "I look forward to developing
world class marketing strategies that inspire more people to
embrace the outdoors, connect with the brand, and drive the brand's
future growth."
ABOUT MERRELL:
Merrell exists to share the simple power of being outside and is
committed to building an inclusive and sustainable environment for
future generations to enjoy. As the global leader in outdoor active
footwear with the Moab hiking boot and Jungle Moc, Merrell is
focused on merging performance, styling, and comfort to empower all
people to explore the outdoors confidently. The brand was recently
named Footwear News' 2022 Brand of the Year for promoting a more
diverse vision of the outdoors. To Learn more about the brand,
visit Merrell.com or follow us on social @Merrell. Merrell is a
division of Wolverine World Wide, Inc. (NYSE: WWW), one of the
world's leading marketers and licensors of branded casual, active
lifestyle, work, outdoor sport, athletic, children, and uniform
footwear and apparel.
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SOURCE Merrell
