- Animated short film follows a heartwarming story of a baby
loon reuniting with loved ones for the holidays
MONTREAL, Dec. 5, 2022
/CNW Telbec/ - Air Canada is celebrating the holiday season with a
new, heartfelt short film to enchant Canadians with a message of
togetherness. Launching today across Canada, the animated spot stars a baby loon
who gets separated from its family on the annual journey south for
the winter. The baby loon finds its way back to its loved ones in
an unexpected way that is sure to give Canadians a jolly
surprise.
"Together for the Holidays", opens with the baby loon and its
family soaring through the Canadian skies as a strong gust of wind
pushes the protagonist out of its parents' path. However, all is
not lost. With a safe landing in a whimsical new place, the baby
loon makes a new friend and life-changing new memories. The final
act sees the baby loon reunited with its family, new friend in tow,
reminding us togetherness makes the holidays merry and bright.
The spot also features music from two Canadian artists: Where
You Are by Tenille Townes, one
of Canada's most critically
acclaimed country singers and Les échardes by Charlotte Cardin, a four-time 2022 Juno Award
winner. Their emotive songs and lyrics add the soundtrack to our
story.
"It's been a tradition for us to use magic and wonder in our
storytelling when it comes to our holiday ads, as it is one of the
most celebrated and heartfelt times of the year," said Andy Shibata, Vice President, Brand, Air Canada.
"Air Canada takes great pride in
being the airline that plays a role in uniting family and friends
to help them celebrate these special times."
"Together for the Holidays", developed with FCB Canada, launches
today in multiple forms. A combination of 90-second and
60-second versions will be shown
in cinema, 60-second and 30-second
versions on televisions across
Canada, and 30-second and 15-second versions on
social media and digital platforms.
For 85 years, Air Canada has been connecting people across our
vast country and beyond. As a global airline, Air Canada flies to
six continents. Combined with the networks of its Joint Venture
and Star Alliance partners, Air Canada offers customers
easy access to virtually any destination in the world.
Visit aircanada.com for more information.
About Air
Canada
Air Canada is Canada's largest airline, the country's flag
carrier and a founding member of Star
Alliance, the world's most comprehensive air transportation
network. Air Canada provides
scheduled passenger service directly to 51 airports in Canada, 51 in the
United States and 88 internationally. It holds a Four-Star
ranking from Skytrax. Air Canada's
Aeroplan program is Canada's
premier travel loyalty program, where members can earn or redeem
points on the world's largest airline partner network of 45
airlines, plus through an extensive range of merchandise, hotel and
car rental rewards. Its freight division, Air Canada Cargo,
provides air freight lift and connectivity to hundreds of
destinations across six continents using Air Canada's passenger
flights and cargo-only flights with its fleet of Boeing 767-300
freighters. Air Canada has
committed to a net zero emissions goal from all global operations
by 2050.
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SOURCE Air Canada