Else Nutrition Launches on JD.com - China’s Largest E-tailer
16 November 2022 - 11:00PM
ELSE NUTRITION
HOLDINGS INC. (BABY) (BABYF)
(0YL.F)
("Else" or the
"Company"), announces that following a successful
launch on Tmall in September, it is increasing its efforts in
penetrating the Chinese market with the launch of a second online
store, with JD.com. This launch comes at the start of the two
busiest shopping months of the year in China and is expected to
significantly accelerate Else product penetration amongst Chinese
parents.
Since launching direct-to-consumer sales through
Tmall, Else has been featured on ChinaDaily.com.cn and listed as a
bestseller on Tmall in the category. Else plans to take advantage
of the success so far to increase brand awareness and sales during
the Double 11 and Double 12 shopping holidays in China.
“The reception for Else Nutrition products
amongst Chinese consumers and key opinion leaders has been
excellent, for this reason we made the decision to launch our
second store in China on JD.com - China’s largest e-tailer” said
Hamutal Yitzhak, CEO, and Co-Founder of Else Nutrition. “We expect
a very good response and accordingly have decided to increase the
shipments to China in the coming months in anticipation of this
demand.”
JD.com is China’s largest online retailer, as
well as the country’s biggest Internet company by revenue. JD has
580 million annual active customers, and the Else Nutrition JD
store will allow parents on the platform to purchase Else Toddler
and Baby Super Cereal products directly. The additional exposure to
the JD audience is expected to increase the sales of Else Nutrition
products to new Chinese customers in the coming months.
For more information, visit:
www.elsenutrition.com or follow Else Nutrition on LinkedIn.
About Else
Nutrition Holdings
Inc.
Else Nutrition Holdings Inc. is a food and
nutrition company in the international expansion stage focused on
developing innovative, clean, and plant-based food and nutrition
products for infants, toddlers, children, and adults. Its
revolutionary, plant-based, non-soy formula is a clean-ingredient
alternative to dairy-based formula. Else Nutrition (formerly INDI)
won the "2017 Best Health and Diet Solutions" award at Milan's
Global Food Innovation Summit. The holding company, Else Nutrition
Holdings Inc., is a publicly-traded company, listed on TSX Venture
Exchange under the trading symbol BABY and is quoted on the OTCQX
board in the US under the trading symbol BABYF and the Frankfurt
Exchange under the symbol 0YL. Since launching its Plant-Based
Complete Nutrition for Toddlers, made of whole foods, almonds,
buckwheat, and tapioca, the brand has received thousands of
powerful testimonials and reviews from parents and gained national
retailer support from Sprouts Farmers Market, and achieved rapid
sales growth. Else became the #1 Best Seller on Amazon in the Fall
of 2020 in the New Baby & Toddler Formula Category. It recently
won the 'Best Dairy Alternative' Award 2021 at World Plant-Based
Expo and was a Nexty Award Finalist at Expo West 2022 in the
Plant-Based lifestyle category.
Investor
Relations Contact:
RBMG – RB Milestone Group LLC Trevor Brucato, Managing Director
E: Baby@rbmilestone.com www.rbmilestone.com
Lytham Partners, LLC Mr. Ben ShamsianNew York | PhoenixE:
shamsian@lythampartners.com P: 646-829-9701
TSX Venture
Exchange
Neither the TSX Venture Exchange nor its
regulation services provider (as that term is defined in the
policies of the TSX Venture Exchange) accept responsibility for the
adequacy or accuracy of this release.
Caution
Regarding Forward-Looking
Statements
This press release contains statements that may
constitute "forward-looking statements" within the meaning of
applicable securities legislation. Forward-looking statements are
typically identified by words such as "will" or similar
expressions. Forward-looking statements in this press release
include statements with respect to the anticipated dates for filing
the company's financial disclosure documents. Such forward-looking
statements reflect current estimates, beliefs, and assumptions,
which are based on 'management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that there will be no interruptions or
supply chain failures as a result of COVID-19 and that the
manufacturing, broker, and supply logistic agreement with the
company does not terminate. Actual results may differ from the
estimates, beliefs, and assumptions expressed or implied in the
forward-looking statements. Readers are cautioned not to place
undue reliance on any forward-looking statements, which reflect
management's expectations only as of the date of this press
release. The company disclaims any obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events, or otherwise, except as required by
law.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ad9fcd41-7b35-4457-bf9a-f40843a6e8e7
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